Macau Government Tourist Office yesterday re-launched its ‘Tourism Awareness Campaign’ in which the MGTO co-operates with local associations to organise activities in which it is estimated that one-fifth of Macau citizens will participate.
Secretary for Social Affairs and Culture Cheong U, MGTO Director Maria Helena de Senna Fernandes and Acting Chief of Office of the Secretary for Social Affairs and Culture Maria Madalena Leong, along with 22 association representatives, hosted the launch ceremony.
The purpose of the campaign is to educate citizens about awareness of tourism in a widespread and effective way in order to upgrade tourism resource quality together and create a friendly tourism environment in harmony with the Macau SAR’s strategic goal of building a ‘World Centre of Tourism and Leisure’.
The activities include various creative competitions, seminars, training courses, research, promotion activities, World Heritage-related activities, local tours, carnivals, cultural performances, souvenir making and game booths.
MGTO first launched ‘Tourism Awareness Campaign’ in 2001.