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Malaysia Airlines Increases Inflight Entertainment

Malaysia Airlines Increases Inflight Entertainment

Malaysia Airlines has increased the content of its inflight movies, TV programmes and songs library on all Boeing 737-800, 777-200, 747-400 and new Airbus 330-300 aircraft in its fleet.

Malaysia Airlines

Starting 2012, the national carrier has substantially increased the inflight entertainment content by 100% for Hollywood movies from 30 to 60 and Audio CD selections from 200 to 400, 80% for TV content from 94 to 170 programmes, and 50% for international movies from 24 to 36.

Head of Customer Experience, Dato’ Mohd Salleh Ahmad Tabrani, said: “We are always looking for ways to enhance the inflight experience of our customers and offer them more choices. They can now choose up to 60 Hollywood films, double the number offered when the IFE was first installed. Included in this are new film titles such as Happy Feet Two and The Adventures of TinTin, plus the top 10 highest grossing movies of all times.

“We want our customers to enjoy world class IFE experience during their journeys with us. The increased content also means that they will be able to watch something new every time they travel.”

The airline plans to extend this upgrade later this year to cover the contents of Going Places, its monthly travel magazine; Select, its in-flight entertainment guide; and Temptations, the in-flight sales catalogue.

Malaysia Airlines’ B737-800 fleets are equipped with the AVOD (Audio Video on Demand) system by Panasonic XSeries on selected routes, which enables passenger to control, view and listen to the IFE at their own leisure. Its new Airbus 330-300 fleet has the latest Panasonic eX2 inflight entertainment system where it can be programmed to route specific, while the B747-400 and B777-200 fleets are currently equipped with s3000i from Panasonic.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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