Mallorca Still Top Summer Destination for Lowcostbeds

Mallorca Still Top Summer Destination for Lowcostbeds

Lowcostbeds, the Swiss-based bedbank part of the lowcosttravelgroup, reports a 43% increase in bookings globally. Despite taking bookings for 70+ new destinations across 36,000 travel agents in 2013, Mallorca remains the number one summer destination for Lowcostbeds. Since last year the online bedbank has increased its hotel stock by 35%, and now makes over 200,000 properties available to the trade. Logo

Lowcostbeds has recently launched in Canada, India, South Africa, Czech Republic, Slovakia and Poland, and its team of in-house buyers ensure a continued growth in the number of directly contracted properties and maintain exclusive supplier relationships.

This summer Lowcostbeds has seen an increase in sales to Ibiza, Malta and Turkey compared to last year, however Mallorca accounts for 10% total share of Lowcostbeds’ business.

“For years now we have been investing in our relationships in Mallorca and it is no surprise to see more growth this summer,” said Alex Gisbert, Chief Marketing Officer. “Mallorca caters for all types of travellers and holiday budgets and we take pride in sourcing the best budget and luxury deals the island has to offer. Clearly events in Turkey and Egypt have helped Mallorca over the summer, but core discipline on driving great rates and availability matter more now than ever to the trade.”

Customers are continuing to book all-inclusive ahead of the other board options from all European markets. “All-inclusive dominated Mallorca summer sales as expected, but the largest all inclusive growth has come from the Nordics,” added Alex. “It feels that the Nordic market is now adopting the trend that the UK, Irish and German markets have been following for years.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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