Mercury Direct and Abbey Travel Announce Strategic Alliance

Mercury Direct and Abbey Travel Announce Strategic Alliance

Tour operator Mercury Direct has appointed Abbey Travel as its GSA in Ireland. Under the agreement Abbey Travel will distribute all Mercury Direct products, long-haul and short-haul, in the Republic of Ireland. Abbey Travel has produced a dedicated brochure for Malta and Gozo, destinations for which Mercury Direct is the number one specialist, and copies are currently beng distributed to travel agents. Mercury Direct Logo


Richard Greenaway, National Sales Manager, Mercury Direct, said: “Abbey Travel is the perfect partner for us in Ireland due to their experience and reputation servicing the Irish travel trade. We hope to grow and develop this partnership in the future.”

Ann Davis, General Manager, Abbey Travel, said: “We are delighted to have a new and exciting programme to offer the Irish travel trade and our Malta and Gozo programme serves the need for package holidays to these popular destinations.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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