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Multitrip.com Mobile Bookings on the Increase

Multitrip.com Mobile Bookings on the Increase

Multitrip.com reports that mobile bookings on its website have increased by 223% when compared to 2013. Overall, year-on-year mobile visits increased by 71% with over 3,500 mobile visits in January 2014 alone. Blue Insurances Multitrip Mobile Bookings

Tablet users of the website increased by 83% and in January 2014 over 3,000 people opted to visit Multitrip.com on a tablet device. The number of tablet bookings has also seen an improvement with an increase of 81%. 

These figures are in contrast to the number of people choosing to make their bookings online via a desktop computer, which has decreased by 6%.

Although almost 15,000 people chose to visit Multitrip.com on a computer in January 2014, compared to 2013, desktop site visits are down by 8%. Ciaran Mulligan, Managing Director, said: “With the ease of access to the Internet via mobile and tablet devices, Multitrip.com is now available anywhere, anytime, at the touch of a button. It is clear our customers are taking full advantage of this technology and are choosing to engage with our site in the easiest and most convenient ways available.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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