New Amadeus MD Likes to Listen

New Amadeus MD Likes to Listen

“100 days isn’t long – unless you’re an adult dragonfly – to whom it is a lifetime.” So begins the new blog of Diane Bouzebiba, appointed Managing Director UK & Ireland by Amadeus last January, who met up with ITTN’s News and Features Editor Neil Steedman on her first – and one-week long – visit to Ireland recently.

Diane Bouzebiba

Diane Bouzebiba, Managing Director UK & Ireland, Amadeus

We meet in Amadeus Ireland’s Dublin office in Coke Lane, Smithfield, and the immediate impressions are that Diane Bouzebiba is tall (she’s 6’1”), red-haired and sociable. It doesn’t take long to realise that she enjoys talking with people, the emphasis being on the word ‘with’ – she likes to talk, but she likes to listen even more.

When I relate all this, she readily agrees and refers me to her new blog (, which she commenced 100 days after taking up her new position last January. Indeed, I later discover that her first posting ends with: “So if you see me at an event, do come over and say hello… You can’t miss me – I am 6’1” tall and… I’m all ears!”

Diane’s top priorities for the coming year in the travel and technology sectors include:

  • Enhancing the customer experience – the need for travel companies to evolve with the times looking in particular at the specific technology that can enhance the customer experience
  • Why travel companies must prove they add value (from the perspective of travellers and providers)
  • Leveraging IT investment as a business enabler – the importance of using the right technology as the foundation for a future-proof business
  • Why niche travel companies are succeeding
  • How and why Amadeus is transforming into a global retailing system (evolving from its GDS roots)

For the full interview, see the April issue of Irish Travel Trade News.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at

More in News

Emirates to resume flights to Johannesburg, Cape Town, Durban, Harare and Mauritius,

Michael FloodSeptember 28, 2020

Willie Walsh Appointed Deputy Chairman of CarTrawler

Neil SteedmanSeptember 26, 2020

UNWTO Launches New Tourism Recovery Tracker

Neil SteedmanSeptember 25, 2020

Royal Caribbean announces updates to 2021 Summer cruises

Michael FloodSeptember 24, 2020

ITAA Calls for Covid-19 Tests Before Flight Departures

Neil SteedmanSeptember 24, 2020

“Celebrity Cruises’ newest ship, Celebrity Apex, arrives in Southampton

Michael FloodSeptember 23, 2020

IATA Calls for Universal Testing to Rebuild Aviation Confidence

Neil SteedmanSeptember 23, 2020

London Travel Week Will Be Fully Virtual in 2020

Neil SteedmanSeptember 23, 2020

What’s Another Green List?

Neil SteedmanSeptember 22, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland