New Bahamas Brand Campaign

New Bahamas Brand Campaign

The Bahamas Ministry of Tourism is putting a new twist on the typical casting call for its new brand campaign by searching for everyday consumers to star in their ads. From 15th February to 15th March, real travelers can enter the ‘Really Better Vacation Contest’ by sending in a photo or video of their favourite vacation experience via the ‘Better Vacation Contest’ tab on The Bahamas Facebook page. Winners will be selected for four vacation categories – family vacation, romantic escape, guy’s adventure and girl’s getaway – and win a one-week all-expense paid trip to experience the best of The Bahamas.

Pittsland in The Bahamas

Following the entry period, a panel of judges from The Bahamas will select finalists in each category who will film their ‘cast’ showcasing why they should star in the next Bahamas campaign. Casting videos will be uploaded to the ‘Better Vacation Contest’ tab to be viewed and liked by other consumers. Judges will interview finalists to select winners, taking into consideration fan feedback.

The four winning groups will be whisked away to The Bahamas to enjoy the islands’ most exciting activities, breathtaking sights and luxurious accommodations. A documentary film crew and photography team will join the winning groups to capture their island getaway for consumer ads, which will begin airing in late summer. The print ads will allow readers to follow the winner’s adventure by scanning a bar code or visiting the Facebook page.

The winners will have time to relax among gorgeous scenery, enjoy high-end accommodations and participate in activities such as swimming with the dolphins for the family, picnic on a private beach for the couple, fishing trip for the men and spa treatments for the girls.

Hopeful entrants looking for more information on the various islands can view videos on The Bahamas YouTube site to see why it really is better in The Bahamas and begin daydreaming about their potential island getaway.

The Islands of The Bahamas have a place in the sun for everyone from Nassau and Paradise Island to Grand Bahama to The Abaco Islands, The Exuma Islands, Harbour Island, Long Island and others.  Each island has its own personality and attractions for a variety of vacation styles with some of the world’s best scuba diving, fishing, sailing, boating, as well as, shopping and dining.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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