News

New Cirque du Soleil Show Will Promote Mexico Worldwide

New Cirque du Soleil Show Will Promote Mexico Worldwide

On Tuesday, at Tianguis Turístico 2016, Daniel Lamarre, President and Chief Executive of Cirque du Soleil, announced that a new show, Luzia, will showcase Mexican culture and will be seen by 100 million spectators and 450 cities worldwide, reports Neil Steedman from Guadalajara, capital of Jarisco, Mexico.

Cirque du Soleil Luzia Logo

Such a show will be a first for Cirque du Soleil and comes on top of the first Cirque du Soleil theme park, which will open next week in Nuevo Vallarta, Riviera Nayarit in Mexico, and which is expected to attract five million visitors a year. The park, in turn, follows the sold out show Joya that has been playing on the Riviera Maya in Yucatan, Mexico, since last November.

Luzia will undoubtedly encourage huge numbers of people around the world to want to visit Mexico over the coming years and help boost the country’s increasing visitor numbers, which reached 32.1 million in 2015, three million more than in 2014. Tourism earnings rose to a record M$17.457 billion, a 7.7% growth when compared to 2014 and a 20.1% growth when compared to 2013.

Daniel Lamarre said: “Cirque du Soleil created a new category of show and has grown from one to seven shows over the past 22 years – and some 4.5 million attend our shows in Las Vegas, or around 10% of visitors to the city. Now we have developed an amazing partnership with Mexico and our new Mexican culture-themed show, Luzia: A Waking Dream of Mexico, will be the first Cirque du Soleil show to showcase a country. It will become a major attraction and we have a target of five million visitors a year.

Cirque du Soleil (3)

“The show will be the first to use water in a water screen that can reflect the different rains in Mexico, from light to torrential, and all the water will be recycled.

Cirque du Soleil Luzia (2)

Also, a giant circle will portray the sun, moon and the Aztec calendar, while our research and development department has created mechanisms that can make flowers on a singer’s dress suddenly open.”

Cirque du Soleil Luzia (4)

The first Luzia show opens next week in Montreal, Canada.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

LATA-2012-1000-4-350x225

Peru introduces a permit system for Machu Picchu

Michael FloodJune 28, 2017
Group of friends eating seafood and having fun outside with musicians playing in the background at Johnnie Fox's pub, Dublin

Ireland Breaks One Million Barrier for North American Visitors

Michael FloodJune 28, 2017
Air France-KLM Delta Summer Party

Air France-KLM / Delta Air Lines Host Annual Summer Party

Neil SteedmanJune 27, 2017
ITTN+EMIRATES Travel Photographer of the Year

Four More Days to Be June Winner of ITTN+EMIRATES Travel Photographer of the Year Competition

Neil SteedmanJune 27, 2017
TIGS President’s Prize 1

Paul and Emer are Winners at TIGS President Prize Outing

Neil SteedmanJune 27, 2017
CAR Consultation on KPIs

CAR Consultation on KPIs for Travel Trade Licensing Section

Neil SteedmanJune 27, 2017
Travel Trade Deals

Great Value Travel Deals – 27th June 2017

Sarah SlatteryJune 27, 2017
Travelagent.ie

Expedia Relaunches Expedia TAAP ‘Breakfast Club’

Michael FloodJune 27, 2017
Irish Times Top 1000

Club Travel is Top Travel Agency in Top 1000 Companies

Neil SteedmanJune 27, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland