News

New Online Offers and Social Media in 2016

New Online Offers and Social Media in 2016

Commencing 1st February 2016, ITTN will be offering two new promotional packages for online advertising.

Combined with our eNews, social media, print and TheTravelDirectory.ie, these packages offer suppliers the most effective and comprehensive means of promoting their 2016 products and messages to the travel industry in Ireland, North and South.

The simplified and co-ordinated advertising rate structures and campaign lengths for our eBulletins and website are designed primarily to make our clients’ lives easier and to meet the demand for these highly visible media in the Irish travel industry.

Both online packages will have campaign durations of 4, 8 and 12 weeks and will combine a banner advertisement on our twice weekly eBulletins, which are sent to 5,000 travel industry members, with an advertisement on our website, www.ittn.ie, which receives over 25,000 hits per month. One of the packages will also include an advertisement on TheTravelDirectory.ie, thus providing even more exposure.

All of the news stories that are sent out as part of our eBulletins also appear on the website by means of a click through from the eBulletin, so having your online ads on www.ittn.ie in addition will increase your brand’s visibility.

Client-Dedicated eNews

ITTN’s client-dedicated eNews, which are also sent to 5,000 travel industry members, will also have a new format, similar to the highly popular eBulletins, and will be available either as a stand-alone promotion or as part of a package with either of the eBulletins and website packages referred to above.

Social Media

ITTN offers wide-ranging travel news and editorial support across our social media, with Facebook and Twitter accounts for Irish Travel Trade News and now also for TheTravelDirectory.ie, and ITTN’s YouTube channel for supporting suppliers’ promotional videos – which can also be featured on our website homepage and on company pages in TheTravelDirectory.ie.

Sarah Slattery

Sarah Slattery, ITTN’s Social Media Manager, says: “We understand how important social media is for your business, and ours, and we have staff dedicated to ensuring that we are constantly at the forefront of all our platforms.

“ITTN currently has over 2,000 likes on Facebook with an average weekly reach of 10,000. The combination of our published articles, worldwide travel news, and travel related stories has ensured that our posts are widely shared and highly engaging. With the ability to upload videos directly on to our Facebook pages we can market your brand both on our website and social media platforms. The screenshots below highlight the potential reach of our digital marketing.

ITTN Facebook 1

ITTN Facebook 2

“We have almost 1,900 followers on Twitter. Every article that we publish online is shared on our Twitter feed. We also actively use Twitter when covering events, thus giving real time exposure. Our recent hashtag competition at the 2015 Irish Travel Trade Awards was a great success, where we received many tweets with #ittnawards on Twitter.

ITTN Twitter

“ITTN’s social media platforms are an effective digital portal to help expose your business and/or your brand.”

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News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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