New Tourism Association Launched with Paul Carty as AVEA Chairman

New Tourism Association Launched with Paul Carty as AVEA Chairman

The Guinness Storehouse has appointed Paul Carty, Guinness Storehouse Managing Director, as the Chairman of the newly established Association of Visitor Experiences and Attractions sector in Ireland (AVEA).

Now in his 18th year at the helm of the Guinness Storehouse, Paul Carty’s appointment is in recognition of the enormous contribution he has made to Irish tourism, including his pivotal role in the outstanding success of the Guinness Storehouse, Ireland’s No. 1 international visitor attraction.

The AVEA launch marks the first time that the sector will be brought together and recognised as a voice within the tourism industry. AVEA will provide a forum for the exchange of knowledge, information and advice between members, as well as offering external support systems and professional insight into the delivery of best practice in customer care, interpretation and service standards.

At the launch of AVEA in the National Museum of Ireland – Decorative Arts & History, Collins Barracks, Paul Carty said: “AVEA has long been an ambition of mine, and one that is indeed shared by many others, to have this sector of the industry come together under one umbrella with a unified voice in the tourism industry. Visitor Experiences and Attractions are key drivers of tourism in Ireland – we are a huge part of what motivates overseas visitors to come to Ireland.

“Attractions and experiences tell the stories of Ireland through the ages and we are blessed with some of the most spectacular sites around the country. What we add to the overall destination experience are holiday memories that endure a lifetime and, when shared, encourage even more visitors to come to this great island year after year.”

Further information on AVEA is available from

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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