News

NITB’s £1m Summer Campaign

NITB’s £1m Summer Campaign
Gulliver Exhibition at St Patrick’s Train, Co Armagh

Gulliver Exhibition at St Patrick’s Train, Co Armagh

The Northern Ireland Tourist Board (NITB) has launched a new £1 million marketing campaign to encourage visitors from the Republic of Ireland for a short break or holiday this summer.

“This year’s campaign features key product areas that are particularly suited to summer visits including houses and gardens, festivals and events,family attractions, walking and adventure breaks, beaches, forest parks andcity breaks,” said Gabrielle O’Gara, NITB’s Deputy Market Manager (RoI). “It is very important that our campaigns highlight the world-class attractions, hidden gems and unique stories that we have to offer in Northern Ireland, giving people more reasons to visit and, equally important, to come back.”

The new campaign is the latest in a series of ‘Explore More’ marketing campaigns. Running until the end of August, it utilises a variety of advertising platforms including TV, radio, press, outdoor and online, as well as promotions in shopping centres and at key points of entry to the Republic of Ireland, such as Dublin Airport.

A new feature is a fresh soundtrack from young Derry band Future Chaser who have taken over from Belfast outfit John Shelley and the Creatures, whose song ‘Long May You Reign’ was a big hit from recent campaigns. The Derry four-piece, with a track entitled ‘Look Around’, were the winners of a national song competition organised by NITB to find a new campaign soundtrack.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in News

Royal Caribbean International Myers-Briggs Company

Royal Caribbean International Teams Up with CPP-The Myers-Briggs Company

Neil SteedmanJanuary 17, 2018
Cork Airport Cork Travel Fair

Two-Day Cork Travel Fair in February

Neil SteedmanJanuary 17, 2018
Audrey Italy

Audrey Headon to Represent ‘Discovery Puglia’ and ‘Best Holidays in Italy’

Michael FloodJanuary 17, 2018
IMG_0833

Topflight Drops Worldwide Programme and Madeira for 2018

Michael FloodJanuary 16, 2018
EU PSD2

Irish Travel Agents on PSD2 Card Surcharges Ban

Neil SteedmanJanuary 16, 2018
Artists impression - Brittany Ferries Connemara

Brittany Ferries Announces New Cork-Santander Route

Michael FloodJanuary 16, 2018
Travel Deals

Great Value Travel Deals – 16th January 2018

Sarah SlatteryJanuary 16, 2018
SuperBreak Montenegro

SuperBreak Launches Short-Break Charter Packages from Belfast and Derry

Neil SteedmanJanuary 16, 2018
Job Opportunities

Click&Go Seeks Weekend or Part-Time Sales Executive

Neil SteedmanJanuary 16, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland