News

NITB’s £1m Summer Campaign

NITB’s £1m Summer Campaign
Gulliver Exhibition at St Patrick’s Train, Co Armagh

Gulliver Exhibition at St Patrick’s Train, Co Armagh

The Northern Ireland Tourist Board (NITB) has launched a new £1 million marketing campaign to encourage visitors from the Republic of Ireland for a short break or holiday this summer.

“This year’s campaign features key product areas that are particularly suited to summer visits including houses and gardens, festivals and events,family attractions, walking and adventure breaks, beaches, forest parks andcity breaks,” said Gabrielle O’Gara, NITB’s Deputy Market Manager (RoI). “It is very important that our campaigns highlight the world-class attractions, hidden gems and unique stories that we have to offer in Northern Ireland, giving people more reasons to visit and, equally important, to come back.”

The new campaign is the latest in a series of ‘Explore More’ marketing campaigns. Running until the end of August, it utilises a variety of advertising platforms including TV, radio, press, outdoor and online, as well as promotions in shopping centres and at key points of entry to the Republic of Ireland, such as Dublin Airport.

A new feature is a fresh soundtrack from young Derry band Future Chaser who have taken over from Belfast outfit John Shelley and the Creatures, whose song ‘Long May You Reign’ was a big hit from recent campaigns. The Derry four-piece, with a track entitled ‘Look Around’, were the winners of a national song competition organised by NITB to find a new campaign soundtrack.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in News

Emirates to resume flights to Johannesburg, Cape Town, Durban, Harare and Mauritius,

Michael FloodSeptember 28, 2020

Willie Walsh Appointed Deputy Chairman of CarTrawler

Neil SteedmanSeptember 26, 2020

UNWTO Launches New Tourism Recovery Tracker

Neil SteedmanSeptember 25, 2020

Royal Caribbean announces updates to 2021 Summer cruises

Michael FloodSeptember 24, 2020

ITAA Calls for Covid-19 Tests Before Flight Departures

Neil SteedmanSeptember 24, 2020

“Celebrity Cruises’ newest ship, Celebrity Apex, arrives in Southampton

Michael FloodSeptember 23, 2020

IATA Calls for Universal Testing to Rebuild Aviation Confidence

Neil SteedmanSeptember 23, 2020

London Travel Week Will Be Fully Virtual in 2020

Neil SteedmanSeptember 23, 2020

What’s Another Green List?

Neil SteedmanSeptember 22, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland