News

NYC’s ‘Winter Less Ordinary’!

NYC’s ‘Winter Less Ordinary’!

When NYC & Company unveiled its ‘Unlock NYC’ campaign at World Travel Market in November with the slogan ‘Find a Winter Less Ordinary’, little did they know that, this weekend, Storm Jonas would bring the second-biggest snowstorm in New York City’s history, but in Dublin Reginald Charlot assured ITTN that February and March would still be great months to visit the city.

By midnight on Saturday, 26.8” of snow was measured in Central Park (just short of the 26.9” recorded in 2006), but Storm Jonas has already departed (and has now arrived in Ireland!) so the clean-up is well underway in New York City.

Hosting the trade at the Jersey Boys show in Dublin were John Bridge, Broadway Inbound, with Tryphavana Cross and Reginald Charlot, NYC&Co

Hosting the trade at the Jersey Boys show in Dublin were John Bridge, Broadway Inbound, with Tryphavana Cross and Reginald Charlot, NYC&Co

“In January, February and March, visitors can take advantage of the lowest hotel room rates of the year as well as our signature dining and theatre promotions,” said Reginald, who is NYC&Co’s Vice President Tourism Development, Europe. “Our Unlock NYC campaign (www.nycgo.com/unlock) promotes a hidden world of only-in-NYC experiences, including many reasonably priced or free activities.

“For example, NYC’s Restaurant Week, from 18th January to 5th February, offers fixed-price meals at more than 370 of our finest restaurants, while NYC Broadway Week, from 19th January to 5th February, offers two-for-one tickets to great shows – plus NYC Off-Broadway Week runs from 1st – 14th February.

Tom Travers, Beacon Hotel, New York; Tryphavana Cross, NYC&Co; Brian Farrell, Sunday World; and John Bridge, Broadway Inbound

Tom Travers, Beacon Hotel, New York; Tryphavana Cross, NYC&Co; Brian Farrell, Sunday World; and John Bridge, Broadway Inbound

“First-time visitors stay an average of four nights and tend to spend that time in mid-Manhattan, then realise that there is so much more to see, so return visitors also venture up to Harlem or down to Lower Manhattan and out to Staten Island, Queens, The Bronx or Brooklyn.

“Recent new attractions include the 9/11 Memorial & Museum, and the One World Observatory and Brookfield Place Shopping Centre, both of which opened last year, while under construction for opening next year are the New York Wheel and Empire Outlets New York City (aka Harbor Commons), both on Staten Island.”

Reginald Charlot, NYC&Co, with Jayne and John Keogh, Aer Lingus

Reginald Charlot, NYC&Co, with Jayne and John Keogh, Aer Lingus

Jersey Boys on Broadway

Last week, New York City had entertained Irish travel agents and media to a Broadway show, the wonderful Jersey Boys, at the Bord Gáis Energy Theatre in Dublin.

Karen Ray and Trudi O’Brien, The Travel Broker

Karen Ray and Trudi O’Brien, Travel Bookers

The evening started with a most enjoyable reception held at the theatre and by the time the show started everyone was in totally relaxed form. Tryphavana Cross and Reginald Charlot, NYC&Company, and John Bridge, Broadway Inbound, were the hosts with the most and made sure all guests were well looked after.

Deirdre Finnegan, Travelport, with Cathy Cullen, Tour America

Deirdre Finnegan, Travelport, with Cathy Cullen, Tour America

Jersey Boys is part of The Broadway collection, a group of amazing shows, events and companies on Broadway and around New York City. A programme of Broadway Inbound, this collection gives tour operators and wholesalers a simple way to add best shows and events to any package at good rates.

Ciara Foley and Paula Cross, Platinum Travel

Ciara Foley and Paula Cross, Platinum Travel

The show itself was a great experience and the story of Frankie Valli and The Four Seasons brought the audience back to the 1960s and 1970s with great songs and telling the story of the band right up to the present day.

John Devereux, SHGI; Patricia and Stephen McKenna, GoHop.ie; Philip and Tanya Airey, Sunway

John Devereux, SHGI; Patricia and Stephen McKenna, GoHop.ie; Philip and Tanya Airey, Sunway

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News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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