Oman Air is celebrating its 20th anniversary this month and is launching some incentives exclusively for its fans on social media. During ITB Berlin last week the airline posted a picture of a Business Class seat character and invited names for it – and the winner will win one Business Class ticket to any destination within the Oman Air route network (https://www.facebook.com/omanair).
In the second phase of the campaign, users will be able to make the seat smile with a click of their mouse, and send it on a holiday to the Sultanate of Oman, where it will continue to explore the country. Every participant will also be offered the opportunity to win a Business Class ticket to Oman and personally test the comfort of the seat.
Oman Air also plans to use a variety of channels, including pro-actively addressing travel-bloggers and partners within and beyond the tourism industry who can help raise awareness of the promotion by using their own Facebook profiles and external links.
Wayne Pearce, Chief Executive, said: “Social media offers Oman Air the opportunity to engage with our customers and the world at large in a more personal, informal and often more effective way. As an airline that is built around the renowned and ancient Omani tradition of warm hospitality, we take pride in building lasting relationships with air travellers and this campaign has helped us strengthen links with today’s customers, and those of tomorrow.”
Mohammed Mubarak Al Shikely, General Manager Marketing, added: “Facebook is a great way to communicate with customers, but to do this effectively and keep our audience engaged, we need to make it both informative and fun.
“This initiative enabled Oman Air’s fans and others to interact with our Business Class seat in a fun way on our Facebook page. The aim is to build and sustain strong relationships between Oman Air and our air travellers around the world.
“This campaign is a key part of our digital marketing strategy for 2013, which aims to give our social media presence a more personal feel. Within this people-focused framework, we are going to place increased emphasis on the individuals and faces behind the company, as well as strengthening relationships with bloggers around the world.”