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Philippines Travel Survey Reveals Post-Covid-19 Travel Attitudes

Philippines Travel Survey Reveals Post-Covid-19 Travel Attitudes

Introducing the results, that may be echoed in Ireland, of a survey of attitudes to post-Covid-19 travel, Bernadette Romulo-Puyat, Secretary, Philippines Department of Tourism, urged domestic tourism suppliers to develop multi-channel online distribution channels that included the use of travel agents.

‘The Philippine Travel Survey: A Study on Filipino Travellers’ Sentiments on the New Normal’ was undertaken by the Guide to the Philippines from 18-24 May and had over 12,700 respondents in 81 provinces. Key findings were that 48% expect to travel domestically within six months from lifting of travel restrictions, while only 26% expect to travel internationally within the next six months.

Leisure travel will remain the primary reason for travel, with 53% of respondents citing vacation/leisure, 43% visiting family and friends, 32% business/work, 21% medical/health, and 18% school/education.

Six key conclusions arising from the survey were:

  1. Domestic leisure travel will lead the Philippine Tourism recovery
  2. The majority of travellers expect a reduction in income and travel budget
  3. Health and safety are the primary concerns of the travellers
  4. Travellers prefer reduced-contact activities once leisure travel restrictions are lifted
  5. Travellers prefer online and digital channels for convenience and contact-reduction
  6. Travellers plan to travel close to home

The top four strategies for suppliers were:

  1. Adapt products and services
  2. Shift to digital
  3. Rebuild trust and confidence
  4. Collaborate with stakeholders
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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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