News

Qatar Airways Signs Up with FC Barcelona

Qatar Airways Signs Up with FC Barcelona

Qatar Airways is to enter a strategic three-year partnership agreement with FC Barcelona that will see the airline’s brand name appear on first team shirts from the start of the 2013/14 season, effective from 1st July 2013. Qatar Airways will become the club’s Global Main Partner, signalling the first time the airline has engaged in a sponsorship with a major soccer club.

Qatar Airways FC Barcelona

Akbar Al Baker, Chief Executive, said at the Camp Nou stadium that it will be a unique partnership, describing the alignment with Barca as a “fitting match for both organisations, which will elevate the brands to a new platform on the global stage and sharing the same values – passionate about being the best at what we do in our respective fields. FC Barcelona is a club that exemplifies passion, pride, heritage and culture at its core. These are values we share, admire and are fundamental to Qatar Airways.

“Qatar Airways is entering a new chapter in our short history. We look forward to working with, and engaging with, the club, the fans and the people of Barcelona to help make a real difference through this exciting new partnership. It is great pride for my airline and my country to see Qatar Airways feature on FC Barcelona’s first-team shirts from next season.”

As part of the agreement, the airline’s name will adorn, from the start of the 2013/14 season, Barca first-team shirts at La Liga matches across Spain and Champions League matches across Europe, as well as friendly matches, including FC Barcelona’s pre-season tours.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Wendy Wu Tours Reports Record Sales in Ireland for 2019

Michael FloodJanuary 25, 2020

Fly Direct to Israel with EL AL from 26 May

Michael FloodJanuary 24, 2020

PATA to Engage More with Travel Trade in 2020

Michael FloodJanuary 24, 2020

CLIA Announces Exclusive Meyer Werft Shipyard Visit for Agent Members

Michael FloodJanuary 23, 2020

ITTN Travel Deals – 23rd January 2020

Neil SteedmanJanuary 23, 2020

ATTS Has Vacancy for a Sales Support Executive

Michael FloodJanuary 23, 2020

Celebrate Dublin Airport’s 80th Birthday With Turkish Airlines

Neil SteedmanJanuary 23, 2020

Cassidy Travel Seeks Staff for New Travel Shop

Michael FloodJanuary 23, 2020

WestJet Adjusts Flight Schedule Through to 24 June

Neil SteedmanJanuary 23, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland