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RCI and AwesomenessTV Launch Branded Teen YouTube Series

RCI and AwesomenessTV Launch Branded Teen YouTube Series

Royal Caribbean International AwesomenessTV, a leading multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube, have launched two new YouTube series for teens and tweens hosted by some of AwesomenessTV’s biggest teen influencers.

RCI’s 5,400-guest Allure of the Seas will offer 22 seven-night Mediterranean cruises ex-Barcelona from May to October 2015

RCI’s Allure of the Seas

YoMuscleBoii’s Royal Caribbean Adventure, a four-episode travel show hosted by YoMuscleBoii Josh Levya, will premiere on 6th July, giving teens an inside look at a Royal Caribbean vacation. Shipping Julia, a six-episode scripted series inspired by Romeo and Juliet, starring top YouTubers Meghan Rosette, Oli White and Arden Rose, will premiere on 3rd August. Both series will be featured on AwesomenessTV and supported by online advertising on the AwesomenessTV channel, across the multi-channel network and via its social media channels.

Royal Caribbean has made an initial commitment for two seasons of each series.

“As a family brand, teens are hugely important to us, and we realise they have significant influence when it comes to deciding where to go on vacation,” said Carol Schuster, Senior Vice President, Global Marketing, Royal Caribbean International. “As a leader in innovation, there are so many WOW experiences and destinations only found on Royal Caribbean that are yet to be discovered by teens, and we are thrilled to be working with AwesomenessTV to share those moments with this special audience.”

“AwesomenessTV is the go-to teen destination for fun and entertaining content anytime, anywhere,” said Beth Greve, Chief Revenue and Partnerships Officer, AwesomenessTV. “We have a truly engaged audience that not only watches AwesomenessTV content, but also comments, likes and shares these videos with their friends. This is a terrific partnership in which AwesomenessTV and Royal Caribbean are introducing a new audience to all the amazing experiences one can have on a Royal Caribbean vacation.”

In YoMuscleBoii’s Royal Caribbean Adventure, YouTube creator Josh Levya invites teens aboard Royal Caribbean’s Allure of the Seas for the trip of a lifetime. While sailing the world’s largest cruise ship, Leyva takes on the cruise line’s signature FlowRider surf simulator and iconic rock wall, and ventures into ports of call, including Royal Caribbean’s private beach destination of Labadee, Haiti, where he conquers the world’s longest zip line over water.

Viewers will also see Leyva exploring Green Grotto Caves and Dunns River Falls in Falmouth, Jamaica, swimming with dolphins in Cozumel, Mexico and more.

Shipping Julia, a six-episode scripted series inspired by Romeo and Juliet, also shot on Allure of the Seas and starring Meghan Rosette, Oli White and Arden Rose as Julia, James andMichelle, respectively, will premiere on 27th July.

The series follows 17 year-old Julia (Rosette), who goes on a Royal Caribbean cruise vacation with her family after a bad breakup. Determined to give up on men forever, her plans change when she meets the charming and handsome James (White), a veteran cruiser with a reputation for woo-ing the ladies. After their relationship gets off to a rocky start, they quickly realise what they thought was just a cruise fling, might be so much more.

The series is written by Allison Schroeder (Mean Girls 2, 90210), who also wrote AwesomenessTV’s hit scripted series Side Effects.

To view the trailer for YoMuscleBoii’s Royal Caribbean Adventure, visit http://bit.ly/royalatv.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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