Today, Royal Caribbean International celebrates an important milestone in its 45-year company history and welcomes its 50 millionth guest onboard its fleet of 21 ships. The occasion kicks off a year-long celebration honouring the cruise line’s guests, business partners, employees and crew.
“For more than 45 years, Royal Caribbean International’s guiding principle has been to deliver the wow to our guests, providing them with experiences, services and features that can only be found on Royal Caribbean International,” said Adam Goldstein, President and Chief Executive, Royal Caribbean International. “The men and women on our ships who deliver these wow moments are what inspire our loyal guests to return to sail with us again and again.”
Spreading across the globe like a New Year’s Eve-style party, each of Royal Caribbean International’s ships will recognise the milestone with onboard festivities. The onboard events will mark the start of a year-long campaign where consumers are encouraged to share their favourite wow moments with Royal Caribbean International over the years by posting photos, videos and memorable stories on Facebook, Twitter and Instagram with the hashtag #RoyalWOW.
“Every day on our ships, guests from around the world are creating and experiencing unforgettable wow moments,” said Lisa Bauer, Executive Vice President, Global Sales and Marketing, Royal Caribbean International. “As we mark this incredible milestone, we are inviting guests to relive those special moments and celebrate with us by sharing their personal Royal WOWS.”