RCI Sponsors Modern Family on Sky TV

RCI Sponsors Modern Family on Sky TV

Royal Caribbean International is linking with the number 1 smash hit TV show with sponsorship of Modern Family. The new season of the multi-award winning USA sitcom airs at 8.30pm on Sky 1 (also repeated on Sky 2) and the show is expected to attract over one million viewers per episode across the UK and Ireland before finishing at the end of June.

Royal Caribbean Logo

Royal Caribbean’s branding features before and after the show, in the middle ad break and also in trailers for the show across Sky TV. The branding idents feature footage of Royal Caribbean’s ‘brand ambassador’, the broadcaster and former Olympian Sally Gunnell and her family enjoying many of the family-favourite attractions onboard Liberty of the Seas, which is one of the most popular ships among the Irish with easy air connections to its European port in Barcelona, Spain.

Royal Caribbean is accompanying the show sponsorship with a 2 minute 30 second specially commissioned video feature of Sally Gunnell and her family on Liberty of the Seas. Agents can view the feature and link to it for use in their online marketing efforts from Royal Caribbean’s Youtube channel at

Lorraine Quinn, RCI’s Head of Sales Ireland, said: “We are delighted to be sponsoring this popular sitcom, which attracts a huge family audience with its unconventional humour that reflects the company’s innovation.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Travel Trade Deals

Great Value Travel Deals – 12th December 2017

Sarah SlatteryDecember 12, 2017
Travel Partners Group 1

Eight Workshops in 2017 by Travel Partners Group

Neil SteedmanDecember 11, 2017
Lainey Quinn Featured Image

Lainey’s Adventures: Australia’s East Coast

Neil SteedmanDecember 11, 2017
Cork Airport eNews September 2017 Story 6

Cork Airport Passenger Numbers Up 4% in November

Neil SteedmanDecember 11, 2017
Air Canada New Livery

Air Canada to Launch New Routes for Summer 2018

Neil SteedmanDecember 11, 2017
Irish Ferries Christmas 2017

Irish Ferries Unwraps Christmas Gift Idea

Neil SteedmanDecember 9, 2017
Gulliver’s Gate 1

Gulliver’s Gate Models the World in Times Square

Neil SteedmanDecember 8, 2017
Turkish Airlines B777-300ER Business Class

Flight Check: Turkish Airlines Business Class

Neil SteedmanDecember 7, 2017
Finnair eNews Story 5

Finnair Adds a New Nordic Touch to its Cabins

Neil SteedmanDecember 7, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland