News

RCI Sponsors Modern Family on Sky TV

RCI Sponsors Modern Family on Sky TV

Royal Caribbean International is linking with the number 1 smash hit TV show with sponsorship of Modern Family. The new season of the multi-award winning USA sitcom airs at 8.30pm on Sky 1 (also repeated on Sky 2) and the show is expected to attract over one million viewers per episode across the UK and Ireland before finishing at the end of June.

Royal Caribbean Logo

Royal Caribbean’s branding features before and after the show, in the middle ad break and also in trailers for the show across Sky TV. The branding idents feature footage of Royal Caribbean’s ‘brand ambassador’, the broadcaster and former Olympian Sally Gunnell and her family enjoying many of the family-favourite attractions onboard Liberty of the Seas, which is one of the most popular ships among the Irish with easy air connections to its European port in Barcelona, Spain.

Royal Caribbean is accompanying the show sponsorship with a 2 minute 30 second specially commissioned video feature of Sally Gunnell and her family on Liberty of the Seas. Agents can view the feature and link to it for use in their online marketing efforts from Royal Caribbean’s Youtube channel at http://youtu.be/lHhldu-rXzE

Lorraine Quinn, RCI’s Head of Sales Ireland, said: “We are delighted to be sponsoring this popular sitcom, which attracts a huge family audience with its unconventional humour that reflects the company’s innovation.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Aer Lingus All Set to Fly Dublin-Minneapolis/St Paul

Michael FloodMay 23, 2019

Amadeus Boosts Accommodation Content by 30% with Booking.com Partnership

Neil SteedmanMay 23, 2019

Las Vegas to Get New Non-Stop Service from Paris with LEVEL Airlines

Neil SteedmanMay 23, 2019

ITTN’s Great Value Travel Deals – 23rd May 2019

Neil SteedmanMay 23, 2019

CAR Renews Travel Agent Licence, Records New Addresses for Another

Neil SteedmanMay 23, 2019

Two Irish Ferries Offers on Travel to France

Neil SteedmanMay 23, 2019

Amadeus Prepares for Take-Off with Live Travel Space

Ian BloomfieldMay 21, 2019

Air Canada to Purchase Air Transat

Michael FloodMay 21, 2019

Royal Caribbean Unveils Unprecedented Entertainment Lineup on Spectrum

Neil SteedmanMay 21, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland