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Refreshed Branding for GTA and Kuoni Group Travel Experts

Refreshed Branding for GTA and Kuoni Group Travel Experts

Eighteen months after Kuoni’s acquisition of GTA, its Global Travel Services division is attending World Travel Market this week to cement its position among the world’s leading wholesalers of hotels, ground travel products and group tours – and to unveil two ‘refreshed’ brand identities for GTA and Kuoni Group Travel Experts that have evolved to support separate and sharply focused strategies addressing fully independent (FIT) and group travel.

Rolf Schafroth

Rolf Schafroth, Chief Executive, Kuoni Global Travel Services

Rolf Schafroth, Chief Executive for Kuoni Global Travel Services, told Irish Travel Trade News: “New looks for GTA and Kuoni Group Travel Experts strengthen our already powerful proposition. Behind them remains the heritage of two global companies with more than a century of experience between them. Our fresh imperative addresses the particular market forces influencing customers.

“Despite the economic climate, there remain opportunities for the Irish market. The strength and stability of the Kuoni and GTA brands – two global companies with more than a century of experience between them – will ensure TravelCube is around to help the industry find them.”

GTA: The Brand for Fully Independent Travel (FIT)

GTA has succeeded for nearly four decades as a world leader in providing ground travel products, experiences and services. A new slogan – powering global travel – stakes GTA’s authority and relevance, while a ‘power button’ logo symbolises its technology-driven approach to providing solutions that make it easier for businesses to successfully market and sell travel to consumers.

The booking sites – GTA retail, TravelCube, Travel Bound in North America and Octopus Travel retail in Australasia, as well as GTA wholesale – offer a portfolio of tens of thousands of accommodation options, tour guide and transfer services, unique experiences, city tours, excursions, attraction tickets, restaurants and more.

Kuoni Group Travel Experts: The Brand for Group Travel

Kuoni Group Travel Experts creates and delivers some 40,000 tailor-made leisure tours and programmes every year. The new look reflects its commitment, its passion and excitement, and its desire to shape the future of the leisure group travel industry.

Kuoni Destination Management: The Brand for MICE

Kuoni Destination Management remains an important part of the business, providing a service agency for meeting planners; incentive programme co-ordinators; conference, congress, fair and exhibition organisers; companies, organisations, associations and institutions in the public and private sectors; football clubs and other sports bodies; and cruise lines. It continues to create and deliver travel packages and programmes, activities, events and experiences from concept to conclusion.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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