News

Refreshed Branding for GTA and Kuoni Group Travel Experts

Refreshed Branding for GTA and Kuoni Group Travel Experts

Eighteen months after Kuoni’s acquisition of GTA, its Global Travel Services division is attending World Travel Market this week to cement its position among the world’s leading wholesalers of hotels, ground travel products and group tours – and to unveil two ‘refreshed’ brand identities for GTA and Kuoni Group Travel Experts that have evolved to support separate and sharply focused strategies addressing fully independent (FIT) and group travel.

Rolf Schafroth

Rolf Schafroth, Chief Executive, Kuoni Global Travel Services

Rolf Schafroth, Chief Executive for Kuoni Global Travel Services, told Irish Travel Trade News: “New looks for GTA and Kuoni Group Travel Experts strengthen our already powerful proposition. Behind them remains the heritage of two global companies with more than a century of experience between them. Our fresh imperative addresses the particular market forces influencing customers.

“Despite the economic climate, there remain opportunities for the Irish market. The strength and stability of the Kuoni and GTA brands – two global companies with more than a century of experience between them – will ensure TravelCube is around to help the industry find them.”

GTA: The Brand for Fully Independent Travel (FIT)

GTA has succeeded for nearly four decades as a world leader in providing ground travel products, experiences and services. A new slogan – powering global travel – stakes GTA’s authority and relevance, while a ‘power button’ logo symbolises its technology-driven approach to providing solutions that make it easier for businesses to successfully market and sell travel to consumers.

The booking sites – GTA retail, TravelCube, Travel Bound in North America and Octopus Travel retail in Australasia, as well as GTA wholesale – offer a portfolio of tens of thousands of accommodation options, tour guide and transfer services, unique experiences, city tours, excursions, attraction tickets, restaurants and more.

Kuoni Group Travel Experts: The Brand for Group Travel

Kuoni Group Travel Experts creates and delivers some 40,000 tailor-made leisure tours and programmes every year. The new look reflects its commitment, its passion and excitement, and its desire to shape the future of the leisure group travel industry.

Kuoni Destination Management: The Brand for MICE

Kuoni Destination Management remains an important part of the business, providing a service agency for meeting planners; incentive programme co-ordinators; conference, congress, fair and exhibition organisers; companies, organisations, associations and institutions in the public and private sectors; football clubs and other sports bodies; and cruise lines. It continues to create and deliver travel packages and programmes, activities, events and experiences from concept to conclusion.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

SAS Introduces New Livery for Aircraft Exteriors

Neil SteedmanSeptember 20, 2019

Royal Caribbean International Celebrates 50th With Style

Michael FloodSeptember 19, 2019

ITTN’s Great Value Travel Deals – 19th September 2019

Neil SteedmanSeptember 19, 2019

Dublin Airport Opens New Premier Lounge for East-Bound Passengers

Neil SteedmanSeptember 19, 2019

Hertz and Hendrick Motorsports Introduce Exclusive High-Performance Camaros to Rent

Neil SteedmanSeptember 19, 2019

CAR Extends Deadline for Responses to Consultation Paper

Neil SteedmanSeptember 19, 2019

New ABTA Campaign to Maintain Consumer Confidence Over Brexit

Neil SteedmanSeptember 19, 2019

Emirates to Hold Three Pilot Roadshows in Dublin

Michael FloodSeptember 19, 2019

British Airways Pilots Call Off Second September Strike

Neil SteedmanSeptember 19, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland