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Rising Incomes and Internet Boost Booming Chinese Travel Market

Rising Incomes and Internet Boost Booming Chinese Travel Market

The number of outbound trips made by Chinese travellers is seeing double-digit growth, thanks to rising disposable incomes and web bookings, reveals exclusive research unveiled today (Monday 8th April) at the WTM Vision Conference – Beijing.

Forecasts by Euromonitor International reveal that outbound trips from China are expected to record a ‘sharp’ 15% rise in CAGR (compound annual growth rate) from 2012-2017. Hong Kong and Macau are the most popular destinations but non-Asian countries are rising in importance.

WTM Vision Beijing Logo

Meanwhile, inbound tourism flows to China are forecast to grow at a 2.3% CAGR over the same period, reveals the Forecast Revisit for the Global Travel and Tourism Industry report.

Hong Kong is the largest source of arrivals, accounting for 27 million, but Western European and US markets are expected to grow, said Ray Li, Senior Research Analyst at Euromonitor International. He will also reveal how rising disposable incomes are leading to a ‘sharp’ rise in sales of discretionary goods and services, with travel – along with cars and fashion – especially favoured.

Also, the changing role of women is driving demand for clothing, cosmetics and travel, according to Euromonitor international.

Another major factor in the Chinese travel market is the intensifying competition between China’s online travel agencies, including Ctrip, Qunar and eLong.

China is the world leader for number of Internet users and smartphones sold, and web giants such as Tencent and Baidu are making inroads in the online travel market, delegates at the WTM Vision Conference – Beijing heard.

Chinese hotels are performing strongly, and although China’s hotel industry is dominated by budget properties, the luxury segment is expected to achieve strongest growth between 2012 and 2017.

Simon Press, Reed Travel Exhibition Director World Travel Market, who opened the conference today, said: “WTM is delighted to be returning to China for its second Vision conference in the country, following the success of last year’s inaugural event, which took place in Shangai.

“China’s influence on the global travel and tourism continues to grow. WTM has first-hand experience of this with more and more exhibitors and visitors attending the event from China, alongside a growing number of buyers targeting Chinese exhibitors.”

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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

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