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Rosemarie Fernández Appointed Marketing Director for Amadeus UK & Ireland

Rosemarie Fernández Appointed Marketing Director for Amadeus UK & Ireland

Amadeus IT Group has promoted Rosemarie Fernández to Marketing Director for UK and Ireland, effective 1st February 2014. In her new role, Rosemarie will be based at Amadeus UK’s head office at Gatwick Airport.

Rosemarie Fernández, Marketing Director - UK and Ireland, Amadeus IT Group

Rosemarie Fernández, Marketing Director – UK and Ireland, Amadeus IT Group

Rosemarie will be responsible for marketing and communications strategies across all channels where she will lead Amadeus’s UK & Ireland executive customer engagement programme and IT solutions development strategy as the company continues to address the ever-changing needs of travel seller and supplier customers. Rosemarie will be Amadeus’s brand ambassador, supporting the business’s wider efforts in Western Europe, Middle East and Africa as Amadeus continues to grow as a technology partner offering a broader range of products, services, and business-enhancing solutions.

Diane Bouzebiba, Managing Director for UK & Ireland, said: “I am delighted to welcome Rose to the Amadeus UK & Ireland team. Her wealth of experience gained while working closely with senior executives at our global headquarters, in addition to her strong relationships with industry professionals across various markets, means that Rose will bring a depth of understanding that our customers and partners will really benefit from. These are exciting times for Amadeus as we build on significant gains in new client wins and customer renewals achieved in 2013, and this appointment sets us off on the right footing to deliver more of what our customers need in the months ahead.”

Rosemarie’s previous position at Amadeus was Senior Manager, Business Planning & Projects for Distribution Marketing, and she has worked across the Travel Agency division and with a range of markets including Germany, Scandinavia, Finland, Austria, Benelux, Italy and Ireland, for nearly 20 years. Prior to joining Amadeus she worked for the Institute for International Research, where she held the role of Programme Director, Areas of Marketing, Banking & Pharmaceutical Sector.

Dr Murray Mazer

Amadeus has also announced that Dr Murray Mazer, recently Vice President of Software Engineering and Distributed Development at Endeca Technologies, is joining the company as Head of Innovation and Research, effective immediately.

Reporting to the Head of R&D, Mazer assumes responsibility for defining and implementing the company’s framework for innovation, ensuring that Amadeus continues to develop and deliver innovative, flexible and value-added technology solutions for the travel industry.

“Innovation is at the very heart of everything Amadeus does: it’s in our DNA and is central to our whole raison d’étre,” said Hervé Couturier, Head of R&D at Amadeus. “With this in mind I am very proud to be able to welcome Murray to Amadeus as our new Head of Innovation and Research. He has an incredibly strong track record and brings with him not only a wealth of experience, credibility and insight but also a genuine creativity and desire to think differently at every turn.”

“I am delighted to join Amadeus and to work with the company’s very talented and creative people around the world to deliver even more value to our customers,” said Murray. “Amadeus’s strong position in the market means we are well placed to turn new ideas into great products and services for the travel industry and the travellers they serve.”

His career in the software industry stretches back over 20 years and spans numerous technologies, markets, and companies. He has held a variety of senior technical and strategy posts, beginning his career as a Principal Research Engineer at Digital’s Cambridge Research Lab, one of the world’s top organisations for software innovation. He was also a Principal Investigator at the Open Software Foundation, which focused on collaboratively developed new technologies.

His start-up experience includes a leadership role at Curl Corporation, an early Rich Internet Applications technology company spun out of MIT. He was also co-founder of Lumigent Technologies, which delivered category-creating enterprise database security software used by six of the world’s top 10 banks and other large companies across numerous industries. At Endeca, he served as Vice President of Software Engineering and Distributed Development, and after Endeca’s acquisition by Oracle Corporation in December 2011, he served as founding site director for Oracle’s BI R&D centre in Shanghai, China. He holds a Ph.D. in Computer Science from the University of Toronto, Canada.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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