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Royal Caribbean International Teams Up with CPP-The Myers-Briggs Company

Royal Caribbean International Teams Up with CPP-The Myers-Briggs Company

Royal Caribbean International is teaming up with an international authority on personality research, CPP–The Myers-Briggs Company, to create a convenient way for travellers to navigate the possibilities for their next adventure from start to finish. Adventure seekers can visit MyAdventurePersonality.com through March to discover more about who they are and what places around the world would most likely energise and excite them. The co-created quiz from Royal Caribbean and the Myers-Briggs team serves as a tool to guide adventurers in planning more fulfilling vacations and maximising their value for spend as well as their precious time off.

“Royal Caribbean encourages everyone to act on their wanderlust. Now we have created a fun, engaging tool to help travellers do just that by digging into their adventure personality,” said Jim Berra, Chief Marketing Officer, Royal Caribbean International. “It’s exciting that Royal Caribbean is the first in the travel industry to partner with CPP–The Myers-Briggs Company. By combining our nearly 50 years of experience with the research expertise of Myers-Briggs, adventure seekers of all ages not only can better understand their adventure make-up but also their fellow explorers. It’s also worth mentioning that there’s roughly a zero percent chance of a wicked Nor’easter in the Caribbean Sea.”

The easy-to-complete, 13-question quiz draws on The Myers-Briggs Company’s knowledge of personality types, and specifically assesses a person’s underlying motivations and interpersonal needs that most affect their travel preferences. Once complete, quiz-takers receive a unique description of who they are as a traveller, along with insight into destinations and activities that best suit them – from relaxing on a Caribbean beach to dogsledding across Alaska.

 “Vacations are one of the few times in life we are truly allowed to focus on ourselves, so the more we know about our own personality type, the more relaxing and fun we can make them,” said Jeff Hayes, Chief Executive, CPP–The Myers-Briggs Company. “Our research team and Royal Caribbean’s travel experts put their heads together and created a way to quickly map our personality preferences to travel planning, so that people can plan trips that will leave them recharged and rejuvenated.”

The Adventure Personality quiz will be available during prime travel-planning season, known as Wave Season’ in the cruise industry, when the best offers are available for the year ahead. Adventurers can take advantage of Wave Season, by visiting RoyalCaribbean.com. 

Travellers can share their results by tagging @RoyalCaribbean and #ComeSeek on Facebook and Twitter, and invite their friends and family to learn more about their own adventure personality.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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