News

Ryanair Launches First Pan-European Brand Advertising Campaign

Ryanair Launches First Pan-European Brand Advertising Campaign

Ryanair has commenced its first pan-European brand advertising campaign in Ireland, the UK, Spain and Italy. The campaign is across TV, digital, social, press and outdoor media and is running for four weeks. Ryanair Second Bag Advert

 

The adverts showcase Ryanair’s recent product and service improvements, namely the provision of allocated seating, a second free cabin bag allowance, and the improved Ryanair website, which allows customers to book flights in five clicks (down from 17 previously).

The adverts underpin Ryanair’s new ‘Low Fares. Made Simple’ tagline, while the TV campaign, which was shot at London Stansted Airport, is being broadcast at peak times, featuring the classic Motown track, ‘Destination Anywhere’, by the Marvelettes.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Dublin Airport T1 Departures Road to Close at Night to Allow for Essential Repairs to T1

Neil SteedmanApril 18, 2018

Vietnam Airlines Showcases A350 in Skyteam Livery

Michael FloodApril 18, 2018

Air Canada Elevates Premium Travel with New Signature Service

Neil SteedmanApril 18, 2018

Dublin Airport Three-Year Partnership with Grant Thornton

Neil SteedmanApril 18, 2018

Emirates Coming to Ireland to Hire Cabin Crew

Neil SteedmanApril 18, 2018

John Spollen Elected President of Irish Travel Agents Association

Ian BloomfieldApril 17, 2018

IAG Statement on Takeover of Norwegian Air Shuttle ASA

Michael FloodApril 17, 2018

Airline Joint Venture Holds First Dublin Trade Event

Ian BloomfieldApril 17, 2018
travel deals

Great Value Travel Deals – 17th April 2018

Sarah SlatteryApril 17, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland