Ryanair has launched a package holiday service, Ryanair Holidays, offering its customers flights, accommodation and transfer packages. The airline has partnered with Spain-based tour operator Logitravel and accommodation provider World2Meet to create Ryanair Holidays, which has launched in the UK, Ireland and Germany, with other markets to follow in 2017.
Ryanair Holidays follows the launch of Ryanair Car Hire and Ryanair Rooms and is the latest digital innovation delivered by Ryanair Labs, under the ‘Always Getting Better’ programme, which includes a best-in-class personalised website, and dynamic mobile app. Under the current package travel legislation, as a carrier Ryanair does not need a travel agent or tour operator licence to offer ex-Ireland holiday packages, although it did choose to obtain a travel agent licence for Ryanair School Tours Ltd.
Kenny Jacobs said: “Ryanair’s low fares transformed air travel in Europe and now we are going to transform the package holiday market with the launch of Ryanair Holidays, offering our customers the unbeatable combination of Ryanair’s low fares, a wide range of accommodation options and transfers – all on the Ryanair.com website and all at the lowest prices.
“This is another significant step on our journey to becoming the Amazon of air travel. Ryanair Holidays offers full consumer protection, is fully ATOL bonded and insured, and won’t be beaten on price.”
Tomeu Bennasar, Logitravel, said: “Our team has worked hard to develop the package holidays application for Ryanair and we are very satisfied with the result – a usable interface with a wide range of hotels and vacation products to be booked seamlessly with the flight, under one price and which is 100% customisable by each customer. Without a doubt, this will be a new Ryanair service that its clients will enjoy using.”
Mark Nueschen, Chief Commercial Officer, World2Meet, said: “For us, the partnership agreement is excellent news. We are convinced that our extensive experience in destination assistance and hotel contracting will be a fundamental part of the success of this project.”
Logitravel is a tour operator and travel agency group that provides the holiday arrangements for over three million customers each year. Logitravel operates several brands: the online travel agency Logitravel, the tour operator Traveltino, and its own global bed bank Smyrooms. Logitravel’s bespoke technology allows each customer to tailor-make their own holiday packages to suit their individual needs.