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SAA Again Awarded 4-Star Airline Status by Skytrax

SAA Again Awarded 4-Star Airline Status by Skytrax

South African Airways has been awarded 
the 4-Star Airline ranking for 2013 by Skytrax, the independent global
 airline rating organisation, for the 11th year in a row.

The 4-Star Airline 
ranking recognises continued quality improvement in South African Airways
’ onboard product and service, together with a number of changes to the home
base airport customer experience in terms of product and service levels.

SAA Logo

Edward Plaisted, Chief Executive of Skytrax, said: “South African Airways have 
maintained quality levels throughout the past year and are delivering a 
solid product and service standard to their customers, making their 4-Star 
ranking well-deserved.

“The Skytrax Star Ranking audit examines more than 
800 areas of product and service delivery, across all areas of the airport
 operations and the cabin experience, and demonstrates that South African 
Airways passengers can look forward to a high quality of product and 
service.

“Skytrax Star Ranking provides an accurate and independent guide
 for travellers around the world, and 4-Star is a most respected category
for an airline. South African Airways has been ranked at 4-Star Airline
 status for a number of years, and we are delighted to see that they retain
 this status for 2013.”

Suretha Crusewho, SAA’s Customer Service Executive, said: “Accolades and rankings such as this one from Skytrax reconfirm 
that our dedication and focus on strategic objectives to improve our
customer value proposition will ensure that we eventually become a 
fully sustainable business that can compete successfully in the global 
airline market in the near future.

“This ranking, together with a number of
 awards from other foremost institutions, as well as the prestigious
Skytrax ‘Best
 Airline in Africa’ Award, for 10 years in a row, and the Skytrax ‘Service 
Excellence Africa’ Award, for the third consecutive year, further
 exemplifies our customer focused efforts.”

Gary Kershaw, SAA’s General Manager UK & Ireland, said: “We are delighted with 
the award. We pride ourselves on consistent product and service delivery 
and very few airlines can match the 11 years we have retained the 4-Star
 status.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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