News

SAA Partners with Sunderland AFC

SAA Partners with Sunderland AFC

South African Airways has announced a new
 partnership with Barclays Premier League football team Sunderland
 AFC. The partnership sees the carrier become Sunderland AFC Official Southern 
African Airline Partner, with SAA supporting the club on all aspects of
 its travel throughout Africa as the football club continues to strengthen 
its relationship with the African continent.

Gary Hutchinson, Commercial Director, Sunderland AFC; Jon Danks, 
Head of UK Marketing, South African Airways; and Clair Cogdon, Partnerships Manager, Sunderland AFC

Gary Hutchinson, Commercial Director, Sunderland AFC; Jon Danks, 
Head of UK Marketing, South African Airways; and Clair Cogdon, Partnerships Manager, Sunderland AFC

Sunderland AFC will
 promote the airline through the global awareness of the Barclays Premier League, which, as the most popular sporting league in the world, is watched 
in over 200 countries. The partnership strengthens South African Airways’ brand in the UK and Ireland and 
provides the platform for collaboration across a range of activities. Sunderland AFC is also the only football club in the world to have joined 
forces with the Nelson Mandela Foundation.

Sunderland AFC’s Stadium of Light

Sunderland AFC’s Stadium of Light

Gary Kershaw, General Manager, South African Airways UK, said: “We are delighted to partner Sunderland AFC and continue to be 
impressed by the work of the club across the communities of Africa. South
 African Airways has the largest route network across Southern Africa, which
 when combined with the continuing strength of Sunderland AFC in Africa, and 
its partnerships, makes for a natural commercial synergy.”

Gary Hutchinson, Sunderland AFC’s Commercial Director, said: “We are
 delighted to welcome South African Airways to the Sunderland family. We are 
increasing our presence across the African continent and this relationship 
provides the perfect platform for us to build on the significant work we 
have already done in the territory.

SAA’s new A340-600

SAA’s new A340-600

“We are looking forward to working with South African Airways, who will
 support the club across a broad range of activities as we continue our 
global development.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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