News

Saint Lucia Tourism Authority Appoints New Chief Executive

Saint Lucia Tourism Authority Appoints New Chief Executive

The Saint Lucia Tourism Authority has appointed Beverly Nicholson-Doty as Chief Executive. She brings significant experience in marketing, sales and strategic planning in Caribbean travel, tourism and hospitality.

Beverly Nicholson-Doty, Chief Executive, Saint Lucia Tourism Authority

Beverly has over three decades of industry experience, including most recently serving as commissioner of tourism at the United States Virgin Islands Department of Tourism from 2007-2018. She has developed deep relationships with executives across the airline, cruise, hotel and service industries that serve the region, and has created partnership opportunities that include public, private, non-profit, non-governmental and community-based entities.

“We welcome Beverly to the organisation and look forward to the strategic leadership that she will provide implementing and developing our sustainable tourism growth strategy,” said Nicholas John, Chairman, Saint Lucia Tourism Authority.

Beverly said: “I look forward to this opportunity. Our team at the Saint Lucia Tourism Authority will be focused on developing and implementing a strong strategic plan aimed at increasing market share, and, even more importantly, increasing visitor spend for maximum return on investment.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Sales for Silversea’s New Antarctica Bridge Fly-Cruise Service Open on 10 December

Neil SteedmanDecember 5, 2019

Hertz and Air France Launch Hertz DriveU Airport Transfer Service

Neil SteedmanDecember 5, 2019

ITTN’s Great Value Travel Deals – 5th December 2019

Neil SteedmanDecember 5, 2019

Air New Zealand Introduces Edible Cups

Neil SteedmanDecember 5, 2019

SeaDream Cancels New Innovation Ship

Neil SteedmanDecember 5, 2019

Discover the World and LocalMarketing Sign Irish Partnership

Neil SteedmanDecember 5, 2019

Dublin Airport Welcomes 15 New Services This Winter

Neil SteedmanDecember 5, 2019

Christmas Takes Flight as Santa Meets 2,000 Children and Parents Over Shannon Airport

Neil SteedmanDecember 5, 2019

Visit USA Committee Hosts Thanksgiving Night for Agents

Michael FloodDecember 3, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland