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SAS Launches First Step in Future Onboard Services

SAS Launches First Step in Future Onboard Services

SAS has strengthened its onboard wi-fi product by launching a new start page that offers free digital entertainment and services for all passengers. They will also be able to listen to Sweden’s most popular podcast, Alex & Sigges, featuring Swedish celebrities Alex Schulman and Sigge Eklund. In, addition, the customers will have free access to the SAS website, travel tips, its crowdsourcing platform ‘My SAS Idea’, and the EuroBonus shop. If they want, they can also purchase unrestricted Internet access.

SAS customers travelling in Economy Extra or Business, and EuroBonus Gold Members will continue to enjoy a free Internet connection. 

SAS will continue to work with its customers through the crowdsourcing platform ‘My SAS Idea’ to develop the content in this service. They are encouraged to give feedback and submit their own suggestions for future onboard services and content.

SAS Logo

“What we are presenting today is the first step towards our future vision for SAS Wi-Fi,” said Philip Wågnert, Head of Product Development for SAS. “In the future it will contain customised and individualised entertainment through music, films, games, shopping and other features that our customers enjoy. Via ‘My SAS Idea’, we get ideas from our customers, who can contribute to our efforts to develop our future onboard services. By doing this we can ensure that our content is fully adapted to our customers and is innovative at the same time.”

At the end of January all SAS aircraft that are equipped with wi-fi will be able to offer free onboard services and entertainment.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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