News

SAS Signs Up to Travelport Rich Content and Branding

SAS Signs Up to Travelport Rich Content and Branding

Travelport has announced that SAS has signed up for its merchandising functionality, Rich Content and Branding. SAS, as the flag carrier of Sweden, Norway and Denmark, focuses on the frequent traveller to and from Scandinavia.

Sinead Reilly, Travelport

Sinead Reilly, Travelport

Travelport’s Rich Content and Branding solution enables airlines to market and retail their full offering, in a highly visual manner, to connected-travel agencies. Recent enhancements to the merchandising solution also allow airlines to communicate targeted messages and tailored offers to specific travel agents or markets, heightening its value as a marketing and revenue-generating tool for airline distribution. For the agent, this means they can more easily search and book the right fares and ancillaries for their clients, as well as easily access relevant offers and marketing promotions.

The airline’s branded fares and ancillaries, which include SAS paid meals and paid bags, are fully bookable via Travelport Smartpoint, the point-of-sale technology for travel agencies, as well as via Travelport’s Universal API for online travel agencies, developers and corporate booking tools.

Tobias Jönsson, Vice President Revenue Management, SAS, said: “We are always looking for opportunities to improve the presentation of our offering and assist travel agencies in providing an enhanced service to the travellers. Additionally, we are pleased to offer more ancillary options to agencies worldwide and broaden our offering to meet customer needs even better.”

Robin Ranken, Travelport’s Head of Airline Services Europe, said: “We are delighted that SAS has recognised the importance of our Travel Commerce Platform, and the merchandising suite it offers. All travel agents booking SAS content via Travelport will now be able to search and book all relevant ancillary services easily and efficiently. We are also pleased that SAS has seen the value of our Rich Content and Branding solution, which is unrivalled in the industry – we now have over 140 airlines implemented, meaning it really is making a difference to the agency booking experience.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

aer-lingus-a320

Aer Lingus On the Ball to Copenhagen

Michael FloodOctober 19, 2017
12332_original

Brittany Ferries cancels sailings

Michael FloodOctober 19, 2017
Valerie & Laura - Bernard Hayes Travel Cork

Flexibile Autos for “Free Lunch Friday”

Michael FloodOctober 19, 2017
Photographer - Paul Sherwood paul@sherwood.ie 087 230 9096
Annual  Irish / German Travel Reception and Germany Travel Writers Awards Ireland, Held in Café en Seine, Dublin. October 2017

German NTO announce the winners for Travel Writers Awards

Michael FloodOctober 19, 2017
WTM ITALY

Food and Wine Tourism in Italy at WTM

Michael FloodOctober 19, 2017
Silversea eNews Story 1

Silversea to lengthen Silver Spirit

Michael FloodOctober 18, 2017
Free repro - please credit Paul Sherwood

Hospitality Ireland, National Hospitality Awards, held at the InterContinental Hotel, Dublin. October 2017

Pictured - Nicky Logue, General Manager of  the InterContinental Hotel, Dublin – Best Business Hotel Award,  overall winner, and  Best hotel Group MHL Hotel Collection, overall winner

InterContinental Dublin is Business Hotel of the Year

Michael FloodOctober 18, 2017
Job Opportunities

Turkish Airlines is looking for a Corporate Sales Representative

Michael FloodOctober 18, 2017
REPRO FREE: AER LINGUS LAUNCHES BIGGEST EVER PILOT RECRUITMENT DRIVE - over 100 pilot positions available in one of Europe’s fastest growing airlines
Tuesday 17th October 2017: Aer Lingus today announced its largest ever pilot recruitment drive with over 100 direct entry pilot positions available at its home base in Dublin airport. Ireland’s only 4 Star airline promises an exciting and rewarding career flying modern Airbus A320/1 and Airbus A330 to more than 100 destinations across UK, Europe and North American where the airline offers 14 routes direct from Ireland. Picture Jason Clarke

Aer Lingus launches biggest ever pilot recruitement drive

Michael FloodOctober 18, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland