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SAS to Introduce SAS Go and SAS Plus

SAS to Introduce SAS Go and SAS Plus

SAS is launching a new service concept in June, replacing the previous service classes with two new alternatives: SAS Go for customers who want to have a lot and SAS Plus for customers who want to have more.

SAS 1

“We want to make travelling easier for our customers – and this includes SAS Go and SAS Plus,” said Rickard Gustafson, Chief Executive and Group President of SAS. “For SAS, simplicity is when customers receive exactly what they need. When we were developing this new concept, we based our work on our customer needs rather than on industry standards.”

SAS Go always includes a checked bag at no extra charge, coffee or tea onboard, as well as several services to save time, including mobile check-in. SAS Plus includes two checked bags at no extra charge, SAS Fast Track, lounge access, meals and drinks onboard as well as twice the number of EuroBonus points; all of this is on top of the benefits offered by SAS Go.

There will also be a completely new onboard service concept, where the traditional airline food will be replaced with a Café and a new range that will be offered to all customers onboard.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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