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Selling the Experience

Selling the Experience

The advantages and benefits of up-selling are commonly known to retailers, most of whom offer add-ons with every sale – car hire, airport hotels or hotel upgrades are often added to holidays without a second thought. However, some agents are missing a key opportunity by not offering experiences to their customers – and selling additional tickets can reap great rewards!

  • INCREASE YOUR COMMISSION – our average booking is €800 for tickets alone
  • IMPROVE YOUR MARGINS and bottom line


  • AVOID your customers’ disappointment – popular tours and attractions sell out fast, so pre-book and GUARANTEE THE SPACE


  • Enjoy higher levels of REPEAT BUSINESS


  • SAVE YOUR CUSTOMERS MONEY – our rates are specially negotiated by DSD and are only available before departure
AC with DSD Logo

Annabel Cove, Business Development Manager, DoSomethingDifferent.com

We listen to our agent partners and understand the obstacles that agents face when selling add-ons:

1.  Your client doesn’t know when they would like to take the tour while they are on their holiday

.

2.  What happens if they want to cancel or change the date?

3.  They haven’t budgeted for additional deposits over and above the flights and hotel

.

4.  Will it be cheaper when they get to the resort?

Despite our shared clients’ hesitations to book in advance, independent research shows that if they don’t pre-book their favoured holiday experience before they go, they’re not very likely to book them when they get there either. That’s why we have worked hard to provide agents with a complete armoury of tools necessary to help them to increase their business in the sale of ancillaries:

  • NO DEPOSITS
  • FREE Cancellation
  • TOTAL Flexibility – amend dates, change names, completely hassle free
  • PRINCIPAL STATUS – assuring agents and their customers complete peace of mind

The hotly debated subject of the principal status could cover a whole blog post in itself, but suffice to say, our agents have complete peace of mind when pre-booking any of our tickets, experiences and tours.

So many agents have still to fully tap into this lucrative market. After all, is it the flight that makes a holiday memorable for your client? Probably not. The rental car? Unlikely. The hotel they stay in? Possibly.

At DSD we want to make selling the experience a talking point rather than just a transaction. We offer a mind boggling range of experiences, including city tours in Washington DC, a closer look at Chichen Itza, dog sledding in Whistler, and even a trance and monkey dance experience in Bali.

We believe it’s more likely that what your customers do on holiday will be what makes it a memorable experience – and keep them coming back to you for more!

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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

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