News

Smart Thinking by Airlines and Airports

Smart Thinking by Airlines and Airports

More than half of passengers would use their mobiles for flight status, baggage status and airport directions and by 2016 the majority of airlines and airports will offer these services, according to ‘Smart Thinking’, released by SITA at last week’s CAPA’s Airlines in Transition Summit held in Powerscourt, Co Dublin. SITA Smart Thinking

 

In total, 100% of airlines and 90% of airports are investing in business intelligence solutions to provide the intelligent information across their operations that these, and other services, demand.

SITA, the IT and communications provider to the air transport community, regularly conducts global research on airports, airlines and passengers. This provides the unique opportunity to look across the entire industry and identify alignment, misalignment, and potential for acceleration. SITA’s Smart Thinking is based on this global research and incorporates additional input from leading airlines and airports including British Airways, Saudia, Dublin Airport Authority, London City Airport and Heathrow.

According to SITA’s paper, flight status updates are already a mainstream mobile service and will extend to the vast majority of airlines and airports by the end of 2016. By then, what today are niche services will also be well established. Bag status updates will be offered by 61% of airlines, and 79% of airports will provide status notifications, such as queues times through security and walking time to gate. More than three quarters will also be providing navigation/way-finding at the airport via mobile apps.

Nigel Pickford, Director, Market Insight, SITA, said: “Our research has clearly shown that the move to smartphone apps and mobile services is well underway. But many of the services that airlines and airports are planning are heavily dependent on their ability to provide more meaningful data and insight – providing passengers and staff the right information at the right time. Efforts are being made across the industry to collaborate and SITA has established the Business Intelligence Maturity Index to benchmark the progress.

“We asked airlines and airports to measure themselves in four categories of business intelligence best practice for this index: Data Access and Management; Infrastructure; Data Presentation; and Governance. Our analysis shows that on average the industry is only halfway to achieving best-in-class and further progress is needed.”

There are ongoing efforts across the industry to establish data standards and ensure system compatibility. “Though the picture is not perfect now, change is coming. All airlines and 90% of airports are planning to make business intelligence investments in the coming three years. Both face the issue though that while passengers are very keen to access information about their journey, they are also sensitive about privacy. The smart use of non-intrusive passenger information, however, will provide benefits to airlines and passengers.”

SITA’s report describes how today the focus is on building the foundation for business intelligence but looking ahead the combination of business intelligence plus predictive analysis will help improve the passenger experience, while optimising the use of infrastructure and space at airports.

In the past, airlines and airports had no choice but to react when ‘irregular’ events such as bad weather disrupted their finely tuned schedules. Using business intelligence they will be more proactive by analysing past events and combining live data feeds from multiple sources to predict future events and take preventative action before they occur. By making the transition from reactive to proactive to preventative there are significant benefits to be gained for passengers and the industry alike.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

New Record for Dublin Airport in June

Michael FloodJuly 15, 2018

Amadeus Achieves IATA Level 3 NDC Certification as an Aggregator

Neil SteedmanJuly 14, 2018

LAX Pilots ‘AskLAX’ Kiosks in Two Terminals

Neil SteedmanJuly 12, 2018

CAR Issues Ceased to Trade Notice Re Premier Irish Golf Tours

Neil SteedmanJuly 12, 2018

daa Appoints Ray Hernan as ARI Chief Executive

Neil SteedmanJuly 11, 2018

New Air France Business Lounge at Paris-CDG

Neil SteedmanJuly 10, 2018

Jason Kearns Joins Qatar Airways as Sales Executive

Neil SteedmanJuly 10, 2018

Irish Open Golf Goes with a Swing with Emirates

Neil SteedmanJuly 10, 2018

Marella Explorer Hits the Mediterranean Highlights

Neil SteedmanJuly 10, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland