News

Swedish Reality Show Couple on ‘Dream Date’ in Ireland

Swedish Reality Show Couple on ‘Dream Date’ in Ireland

Images of Ireland were beamed into the homes of around 1.5 million people across Sweden, last week. A TV crew visited counties Cavan, Louth and Meath during the summer, as guests of Tourism Ireland and Bord Bia. They were filming for an episode of one of Sweden’s most popular dating TV shows, Bonde söker fru (meaning ‘Farmer Searches for a Wife’).

Bonde söker fru features single farmers meeting a number of potential partners during the show; then, the farmer and his ‘favourite’ partner go on a dream date to a foreign location – in this case, to Ireland. It is one of the top reality TV shows in Sweden, attracting around 1.5 million viewers each week – with many more fans chatting online about the programme.

The episode filmed here saw the farmer, Per Solberg, and his potential wife, Sofie Helmer Öhman, on their ‘romantic break’ in Ireland, visiting Cabra Castle Hotel, Carlingford Lough, and Dún na Rí Forest Park. They also enjoyed oyster-tasting at PJ O’Hare’s Restaurant in Carlingford and clay pigeon shooting at Rathe House Activity & Adventure Centre near Kells.

Above are farmer Per Solberg (centre) and his potential wife Sofie Helmer Öhman (third left), with William McGrath, Bord Bia (second left) and the TV crew Rasmus Wedim (sound), Emma Reinholdz (assistant), Gosia Stehman (producer) and Ola Magnestam (cameraman), during filming for Bonde Söker Fru in the grounds of Cabra Castle Hotel.

Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, said: “This was a fun and different way to showcase Ireland and some of the many things to see and do here to a huge audience of potential Swedish holidaymakers. Bonde söker fru is hugely popular in Sweden, so we were delighted that the show’s producers chose Ireland as its dream date location.

“TV and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with overseas TV and production companies to facilities the making of travel and lifestyle programmes, to get positive exposure for the island of Ireland around the world.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is an experienced travel expert with over 35 years' experience of the airline industry and the travel and tourism world.

More in News

Welcome to Spotlight: ITTN’s Focus on the Industry

Fionn DavenportFebruary 26, 2021

Discover Northern Ireland Celebrates Women in Tourism on International Women’s Day

Fionn DavenportFebruary 26, 2021

ITB Berlin NOW Convention: Rethinking Tourism

Fionn DavenportFebruary 26, 2021

Atlantis Aquaventure in DubaI Expands by a third

Michael FloodFebruary 26, 2021

Aer Lingus Lost €563m in 2020

Fionn DavenportFebruary 26, 2021

Amadeus to Distribute IAG Content via NDC Standard

Fionn DavenportFebruary 26, 2021

Irish Ghosts & Ghouls – A Live Webinar

Fionn DavenportFebruary 26, 2021

Aer Lingus Appoints New Chief Executive

Sharon JordanFebruary 26, 2021

Lufthansa To Launch New Frankfurt Service From Cork Airport For Summer 2021

Fionn DavenportFebruary 26, 2021

Copyright © 2021 ittn