TAP Portugal Commits to Travelport Rich Content and Branding

TAP Portugal Commits to Travelport Rich Content and Branding

Travelport has announced that TAP Portugal has committed to its airline merchandising solution, Travelport Rich Content and Branding. A total of 91 airlines have now signed up, including British Airways, Delta Air Lines, easyJet, Iberia, Ryanair, United and WestJet. Travelport Redefining Travel Commerce Logo


By utilising Travelport Rich Content and Branding, airlines are able to more easily manage how their products are visually presented and described to travel agencies. Agents using the Travelport Smartpoint point-of-sale solution can access unrivalled airline content as well as comprehensive descriptions within their existing workflow, enabling them to speed up the booking process and increase revenue.

Carlos Paneiro, Vice-President Commercial, TAP Portugal, said: “This announcement is really positive news for TAP. By utilising this innovative merchandising solution, we can present our products in a more visual way and deliver additional customised content to travel agencies globally. Travelport has developed a product that can add real value to our business.”

Simon Ferguson, Travelport Managing Director, UK, Ireland & Nordics, added: “We are pleased that TAP Portugal has signed up to Travelport Rich Content and Branding. This industry-leading merchandising tool gives travel agents richer information at their fingertips, improving efficiencies and customer service and providing them with the opportunity to increase sales conversion rates.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Aer Lingus Seattle

Aer Lingus Launches Super-Low Stateside Fares

Michael FloodMarch 17, 2018
John Spollen, Cassidy Travel, receives the ITTN Industry Achievement Award

John Spollen Nominated Unopposed for ITAA President

Michael FloodMarch 16, 2018
Hainan Airlines A330-300

Hainan Airlines to Fly Non-Stop Dublin-Beijing

Michael FloodMarch 15, 2018

Aegean Airlines and Dublin Airport Host Trade in Cooks Academy

Michael FloodMarch 15, 2018
Happy St Patricks Day from ATTS

Happy St Patrick’s Day from ATTS

Michael FloodMarch 15, 2018
Emirates New B777-200LR Business Class

Emirates Unveils More Spacious Business Class Seats on B777 Aircraft

Neil SteedmanMarch 14, 2018
Job Opportunities

World Travel Centre Seeks Operations Manager

Neil SteedmanMarch 14, 2018
Eurowings Boomerang Club

Hertz Enters Global Partnership with Eurowings

Neil SteedmanMarch 14, 2018
WTM London 2017

WTM London Announces New 
Exhibiting Area for Marketing and PR Professionals

Neil SteedmanMarch 14, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland