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TAT Launches Special Adventure Travel Website

TAT Launches Special Adventure Travel Website

Adventure travel enthusiasts seeking to try their hand at ‘100 Unforgettable Experiences’ in Thailand can log on to the Tourism Authority of Thailand’s new website, adventure.tourismthailand.org, and take their pick.

100 Adventure Experiences in Thailand Logo

Thailand is an adventure traveller’s dream destination with a range of national parks bursting with flora and fauna. In recent years, adventure travel has become a high-growth segment of travel as visitors become more discerning and seek more experiences, especially those that bring them more into contact with nature.

The new website covers adventure travel opportunities in 33 Thai provinces and is divided by type of activities, such as rafting, diving, elephant jungle riding, rock climbing, kayaking, canoeing, diving, spelunking, and many more. It offers tips, advice, guidelines, and information on preserving local nature and culture, as well as search and rescue facilities.

Visitors of different age groups and physical capabilities will also find something to arouse their interest. There are suggested activities for women travellers, families, senior citizens, and hard-core adventure travellers.

Richly illustrated with superb photographs and video clips, the dual-language Thai-English website categorises all activities by theme and colour, so that they can be easily found either by category or by province.

In addition to a listing of the Top 5 Destinations visited, the website has been maximised with extensive use of SEO (Search Engine Optimisation) tags to allow both Thais and foreigners to trace the relevant information through the popular Internet search engines.

Visitors can share information of destinations and activities with friends and colleagues via social media. The site will be regularly updated with new information.

Along with the new website, the TAT has produced 2,000 copies of the same information in print format in Thai and 1,125 copies in English. Both books have been printed on recycled paper and use soybean ink. The book is also available in electronic format via a searchable PDF file, which can be downloaded or distributed via CD-ROM.

Suraphon Svetasreni, TAT Governor, said: “Adventure travel has become very popular in recent years and is likely to grow in the years ahead, for both domestic and foreign visitors. We are very proud of the many adventure travel opportunities in Thailand and have designed the entire package of information to help visitors make us their first-choice destination.

“There is no doubt that it will help meet our strategic policy objective to boost our average length of stay, more evenly distribute tourism earnings around the country and make Thailand an all-year destination. Most importantly, it will help us strengthen Thailand’s brand image as a quality, value for money destination.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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