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Thomas Cook Brand to Relaunch as OTA in June

Thomas Cook Brand to Relaunch as OTA in June

Fosun Tourism Group is reported to have recruited several former Thomas Cook executives ahead of a relaunch of the brand as an online travel company this summer.

The Times says Thomas Cook is set to be relaunched in June after hiring a dozen former company executives and will apply for an ATOL licence from the UK Civil Aviation Authority. The executives include former group strategy and technology director Alan French; former finance executive Raj Sharma, and head of sales, e-commerce and marketing Phil Gardner.

Before Thomas Cook collapsed in September 2019, Fosun was its biggest shareholder. The brand was acquired by Fosun in November for £11 million. At the time, the union TSSA described the sale price as “a paltry sum”.

The Times report says: “Fosun is said to be keen to quickly re-establish the 179-year-old tour operator as an online business.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

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