News

Thomas Cook Ireland Rebrands

Thomas Cook Ireland Rebrands

Thomas Cook have decided to merge the Panorama and Sunworld brands together to become Thomas Cook Ireland.

John Kinane, Managing Director, Thomas Cook Ireland said the re-brand would create the most comprehensive holiday offering on the market. “Under the Thomas Cook umbrella we will now cater for a vast array of holiday options, from traditional sun packages to popular sun destinations, to cruise holidays across the globe, independent city breaks, weddings, sports & activity holidays and long haul destinations. Each of these options comes with the  reassurance of having a strong global brand in Thomas Cook, which is fully bonded and licensed by the Commission for Aviation Regulation. Our customers can relax knowing they are dealing with the same experienced staff in our centre in Park West Dublin.”

Research conducted by the company shows that Thomas Cook has strong brand recognition among Irish holidaymakers. “Thomas Cook is perhaps the most valuable brand in all of travel and this is the borne out by out research,” says John Kinane. “It enjoys very high levels of brand awareness among customers here, who indicate they are more likely to consider a holiday with Thomas Cook than with the brands it is replacing”

Thomas Cook have also launched the groups latest offering for 2012. Thomas Cook Far and Away features far flung destinations such as Mexico, Cuba, Dominican Republic, Gambia and Goa. Alongside cruises to the Galapagos Islands & Alaska, there’s a wide range of escorted tours, including the Rocky Mountains by rail, the Safari Parks of South Africa and a tour of Sri Lanka.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in News

CAR Issues Regulation Notice Regarding Sindaco Ltd

Neil SteedmanJuly 20, 2018

Three Airports Welcome Norwegian 2019 Summer Schedule

Neil SteedmanJuly 20, 2018

Aegean Airlines is Skytrax Best Regional Airline in Europe 2018

Michael FloodJuly 20, 2018

Bangkok from €549, Sydney from €1,120 in Emirates July Sale

Neil SteedmanJuly 18, 2018

Lufthansa to Go Five Daily on Dublin-Frankfurt

Neil SteedmanJuly 18, 2018

Singapore Airlines Voted World’s Best Airline at Skytrax Awards

Neil SteedmanJuly 18, 2018

Finnair Extends ATTS Contract to Represent Airline in Northern Ireland

Michael FloodJuly 17, 2018

George Best to Overlook Donegall Square from New Belfast Hotel Rooftop

Neil SteedmanJuly 17, 2018

New Air France Business Lounge at Paris-CDG

Neil SteedmanJuly 17, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland