Thomas Cook Unveils New ‘Sunny Heart’ and ‘Let’s go’ Branding

Thomas Cook Unveils New ‘Sunny Heart’ and ‘Let’s go’ Branding

The Thomas Cook Group is unifying its brands and market activity under one common symbol, the ‘Sunny Heart’, which is being rolled out from 1st October 2013 and will replace the current ‘Globe’ in the group’s websites, international stores, airline fleet and throughout its headquarters and overseas offices. The famous tagline, ‘Don’t just book it, Thomas Cook it’, is also being replaced with the strapline, ‘Let’s go’. Thomas Cook New Logo

“It’s a major milestone in our high tech, high touch transformation,” said Harriet Green, Group Chief Executive of Thomas Cook Group plc. “This isn’t just a rollout of a new logo, it’s about a promise. What we are announcing today is a renewed promise to our customers, our people and suppliers. A promise that we are putting them at the heart of our transformation – it’s the essence of who we are.

Harriet Green, Chief Executive, Thomas Cook Group

Harriet Green, Chief Executive, Thomas Cook Group

“The unification of our brands under the Sunny Heart is threefold: it will make it easier for our customers to understand the full strength and end-to-end value of the entire Thomas Cook Group coupled with our full innovative offering of our services and products; it will show more clearly what differentiates us and how we provide a total experience along every touch point – from research, to booking, to anticipation, to the holiday itself; and importantly, it will clarify our customer promise – a complete range of inspirational experiences for our customers.”

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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