Tourism Australia Launches £1m Campaign in UK

Tourism Australia Launches £1m Campaign in UK

Tourism Australia will launch the next phase of its global campaign in the UK on Monday 17th September. The £1m advertising campaign, ‘There’s nothing like Australia’, will be targetted at affluent 50- to 69-year-olds and position Austrlia as “an achievable hoilday destination that offers premium unique experiences”, said Rodney Harrex, Regional General Manager, Tourism Australia.

The campaign will launch in partnership with Qantas and will include a 30-second TV advert supported by online, mobile and print elements. It will run until 28th October and will be followed by Tourism Australia partnerships with other UK – Australia airlines and will be extended through strategic tie-ups with tour operators.

The campaign features attractions such as the Bungle Bungles in The Kimberley, Sydney Harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania, and South Australia’s Kangaroo Island.

Rodney Harrex added: “When we first launched ‘There’s nothing like Australia’ in May 2010, it was built to last and designed to be flexible. Now is the right time to evolve the campaign to remain competitive and position Australia as an achievable holiday destination that offers premium unique experiences. We want to inspire our primary target audience in the UK – an affluent long-haul traveller aged 50-69 – to make this the year they travel to Australia.”

This second phase of Tourism Australia’s ‘There’s nothing like Australia campaign’ will be active in 18 of Tourism Australia’s key global markets by the end of 2012.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Silversea Mark Webber

Silversea Offers Q&A Session with F1’s Mark Webber

Neil SteedmanJanuary 19, 2018
dnata Dublin Airport Facility

Emirates Group Company dnata Opens Catering Facility at Dublin Airport

Neil SteedmanJanuary 18, 2018
Audrey Italy

Audrey Headon to Represent ‘Discovery Puglia’ and ‘Best Holidays in Italy’

Michael FloodJanuary 18, 2018
Banana Barracks

Lainey’s Adventures: Getting a Second-Year Working Holiday Visa in Australia

Neil SteedmanJanuary 18, 2018
Cork Airport Cork Travel Fair

Two-Day Cork Travel Fair in February

Neil SteedmanJanuary 18, 2018
Royal Caribbean International Myers-Briggs Company

Royal Caribbean International Teams Up with CPP-The Myers-Briggs Company

Neil SteedmanJanuary 18, 2018
Job Opportunities

Click&Go to Appoint Product Executive to Support Head of Product

Neil SteedmanJanuary 18, 2018
GTI Ireland WWI The Western Front

WW1: The Western Front with Ronan McGreevy

Neil SteedmanJanuary 18, 2018

Topflight Drops Worldwide Programme and Madeira for 2018

Michael FloodJanuary 16, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland