News

Tourism Australia Launches £1m Campaign in UK

Tourism Australia Launches £1m Campaign in UK

Tourism Australia will launch the next phase of its global campaign in the UK on Monday 17th September. The £1m advertising campaign, ‘There’s nothing like Australia’, will be targetted at affluent 50- to 69-year-olds and position Austrlia as “an achievable hoilday destination that offers premium unique experiences”, said Rodney Harrex, Regional General Manager, Tourism Australia.

The campaign will launch in partnership with Qantas and will include a 30-second TV advert supported by online, mobile and print elements. It will run until 28th October and will be followed by Tourism Australia partnerships with other UK – Australia airlines and will be extended through strategic tie-ups with tour operators.

The campaign features attractions such as the Bungle Bungles in The Kimberley, Sydney Harbour, Uluru, the Great Barrier Reef’s Lizard and Hayman Islands, Freycinet in Tasmania, and South Australia’s Kangaroo Island.

Rodney Harrex added: “When we first launched ‘There’s nothing like Australia’ in May 2010, it was built to last and designed to be flexible. Now is the right time to evolve the campaign to remain competitive and position Australia as an achievable holiday destination that offers premium unique experiences. We want to inspire our primary target audience in the UK – an affluent long-haul traveller aged 50-69 – to make this the year they travel to Australia.”

This second phase of Tourism Australia’s ‘There’s nothing like Australia campaign’ will be active in 18 of Tourism Australia’s key global markets by the end of 2012.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Atlantic Joint Venture: a Partnership of Air Canada, Lufthansa Group and United Airlines

Ian BloomfieldMarch 21, 2019

Cathay Pacific Wants to Increase Flights from Dublin to Hong Kong

Michael FloodMarch 21, 2019

Uniworld Releases Renderings of New Ship on the Mekong

Michael FloodMarch 21, 2019

Cork Airport Rolls Out the Sunflower Lanyard

Michael FloodMarch 21, 2019

CAR Issues New Travel Agent Licence

Neil SteedmanMarch 21, 2019

Hannon Travel Expands into UK with New Belfast Office

Michael FloodMarch 21, 2019

Kerala is God’s Own Country

Ian BloomfieldMarch 21, 2019

KLM Royal Dutch Airlines to Cease Tax-Free Sales on Flights

Michael FloodMarch 21, 2019

Aer Lingus Launches New Service Cork to Dubrovnik

Michael FloodMarch 21, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland