Tourism Australia’s ‘Best Job in the World’ Returns – Sixfold!

Tourism Australia’s ‘Best Job in the World’ Returns – Sixfold!

Tourism Australia is teaming up with industry and State and Territory tourism partners in a new A$4 million campaign targeting the international youth market – a segment that last year contributed nearly A$12 billion in tourism spending and a quarter of all Australia’s international visitors. At the heart of the campaign is a global competition involving six of Australia’s State and Territory Tourism Organisations – each offering their own unique ‘Best Job in the World’ as a winning prize. Tourism Australia TBJINTW

The ‘Best Jobs in the World’ initiative is part of a major international marketing push that will focus on promoting tourism opportunities provided by Australia’s Working Holiday Maker (WHM) programme.

The campaign will target travellers between 18 and 30 years of age in Australia and overseas, with particular focus on international markets eligible for an Australian working holiday visas, including the UK and Ireland, the USA and Canada, Germany, France, Italy, Sweden, Hong Kong, Taiwan, South Korea and Japan.

Six Best Jobs

The six ‘Best Jobs in the World’ each come with an attractive six-month salary package worth A$100,000 including living costs and are:

  •                     Chief Funster (New South Wales)
  •                     Outback Adventurer (Northern Territory)
  •                     Park Ranger (Queensland)
  •                     Wildlife Caretaker (South Australia)
  •                     Lifestyle Photographer (Melbourne, Victoria)
  •                     Taste Master (Western Australia)

Andrew McEvoy, Tourism Australia’s Managing Director, said that the competition provided an excellent platform to entice more young people from around the world to come to Australia to holiday, but also to work, helping to fill many unfilled tourism jobs across Australia, a key challenge for the industry.

“We have taken one of the most successful tourism campaigns in recent times – ‘Best Job in the World’ – and made it bigger and better by coming up with a competition that represents the very best of our country – our breath-taking landscapes and scenery, our unique nature and wildlife, great food and wine and, of course, our huge sense of fun,” he said.

“The youth market contributes more than a quarter of all Australia’s international arrivals. These are visitors who tend to stay longer, disperse widely and often come back again, with their families, later in their lives. For many young people, Australia’s working holiday visa programmes provide the economic means to fund travel plans, and this is at the heart of our new campaign.

“Despite recent challenges – such as the high Australian dollar and the global financial crisis affecting some of Australia’s traditional Western markets – the youth traveller segment remains an important part of Australia’s visitor mix.”

The youth segment contributes A$12 billion annually in total tourism spending and delivers nearly 1.6 million (26%) of Australia’s international arrivals. On average, youth travellers spend A$7,279 per trip in Australia (IVS: September 2012). In 2012, Working Holiday Makers contributed A$2.5 billion to the Australian economy. On average WHMs spend in excess of A$13,000 during their stay.

“This is a wonderful chance to reinforce and amplify our There’s Nothing Like Australia message that Australia is a wonderful, world-class destination full of unique experiences, adventure and great places to explore,” Andrew McEvoy added.

Tourism Australia has secured a number of key partners to support the campaign, including Virgin Australia, STA Travel, Citibank, Dell, Ikea, Sony Music and, who have created an online ‘jobs board’, advertising temporary jobs within the Australian tourism industry aimed at travellers visiting the country under Australia’s WHM programme.

For further details of the competition visit Tourism Australia’s Working Holidays Facebook page, or

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Aer Lingus Seattle

Aer Lingus Launches Super-Low Stateside Fares

Michael FloodMarch 17, 2018
John Spollen, Cassidy Travel, receives the ITTN Industry Achievement Award

John Spollen Nominated Unopposed for ITAA President

Michael FloodMarch 16, 2018
Hainan Airlines A330-300

Hainan Airlines to Fly Non-Stop Dublin-Beijing

Michael FloodMarch 15, 2018

Aegean Airlines and Dublin Airport Host Trade in Cooks Academy

Michael FloodMarch 15, 2018
Happy St Patricks Day from ATTS

Happy St Patrick’s Day from ATTS

Michael FloodMarch 15, 2018
Emirates New B777-200LR Business Class

Emirates Unveils More Spacious Business Class Seats on B777 Aircraft

Neil SteedmanMarch 14, 2018
Job Opportunities

World Travel Centre Seeks Operations Manager

Neil SteedmanMarch 14, 2018
Eurowings Boomerang Club

Hertz Enters Global Partnership with Eurowings

Neil SteedmanMarch 14, 2018
WTM London 2017

WTM London Announces New 
Exhibiting Area for Marketing and PR Professionals

Neil SteedmanMarch 14, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland