News

Tourism to Ireland Surges on Tax and Visa Concessions

Tourism to Ireland Surges on Tax and Visa Concessions

JacTravel, the UK-based B2B wholesaler, is reporting an exceptional period of growth in tourism to Ireland over the past three years, with particularly strong growth in the past year. Since 2009 JacTravel’s business has grown strongly but travel to Ireland has rocketed – Irish business has increased 223%, more than double, whereas UK business has grown 111%.

JacTravel Tourism to Ireland

JacTravel puts this surge in growth down to measures taken by the Irish Government at the beginning of 2011 when it began to accept visitors with UK tourist visas and reduced the rates of Air Passenger Duty, from €10 in 2010 to €3 in 2011, and VAT applicable to tourism from 21% in 2010 to 9% in 2011.

JacTravel’s booking data is significant in indicating the performance of the destination because its customer base is highly diversified, with no country or business being responsible for more than 5% of its sales. The company sells to the travel industry through traditional channels and via XML, making bookings for independent travellers and groups.

Terry Williamson, Chief Executive, said: “There is no doubt in my mind that the desirability of Ireland as a destination has been enhanced by the pro-tourism measures taken by the Irish Government, which evidently understands the value of tourism as a great way to earn foreign currency.

“Belfast has been an accidental beneficiary of this initiative because, although it has not reduced taxes, it has profited from the increase in visitors to Ireland as a whole. If Westminster were to follow Dublin’s example, our industry would be hailed for being at the heart of an export-led recovery.”

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

Travel Partners Group 1

Eight Workshops in 2017 by Travel Partners Group

Neil SteedmanDecember 11, 2017
Lainey Quinn Featured Image

Lainey’s Adventures: Australia’s East Coast

Neil SteedmanDecember 11, 2017
Cork Airport eNews September 2017 Story 6

Cork Airport Passenger Numbers Up 4% in November

Neil SteedmanDecember 11, 2017
Air Canada New Livery

Air Canada to Launch New Routes for Summer 2018

Neil SteedmanDecember 11, 2017
Irish Ferries Christmas 2017

Irish Ferries Unwraps Christmas Gift Idea

Neil SteedmanDecember 9, 2017
Gulliver’s Gate 1

Gulliver’s Gate Models the World in Times Square

Neil SteedmanDecember 8, 2017
Turkish Airlines B777-300ER Business Class

Flight Check: Turkish Airlines Business Class

Neil SteedmanDecember 7, 2017
Finnair eNews Story 5

Finnair Adds a New Nordic Touch to its Cabins

Neil SteedmanDecember 7, 2017
Celebrity Equinox

Celebrity Cruises Opens Bookings for Caribbean in 2019

Neil SteedmanDecember 7, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland