News

Trails of Indochina Marks 20 Years With Expansion Into Far East

Trails of Indochina Marks 20 Years With Expansion Into Far East

One of Asia’s pioneering boutique tour operators, Trails of Indochina, is marking its 20th anniversary by applying its approach to immersive tailor-made travel in new markets, opening a new Ultra-Luxe division, and launching Ancient Hue.

Having recently expanded from Southeast Asia into Far East nations such as Taiwan, Hong Kong and Japan, the company is staying true to its founder John Tue Nguyen’s questing approach to tourism. John is widely credited for popularising unique experiences for a high-end audience in countries including his native Vietnam, Thailand and Cambodia, and is applying a similarly immersive approach to the company’s new markets with unforgettable adventures such as watching a master artisan weave kimonos in Kyoto and private lessons in Shodo, an ancient Japanese calligraphy style.

Trails of Indochina is known for signature tailored experiences such as a session with a traditional woodblock painter in Hanoi, Vietnam

The firm is also targeting the highest-end market with a new Ultra-Luxe division to meet demand from UHNW customers seeking authentic yet exclusive experiences.

Another significant addition is Ancient Hue, a collection of five painstakingly restored and refurbished traditional garden homes in Hue, Vietnam’s former imperial capital. The latter is a passion project for John Tue Nguyen, who is originally from Hue, and fits with his track record of preserving local heritage and developing compelling product steeped in history.

“We are really proud of what we have achieved so far and I would like to thank our team worldwide for continuing to be proactive and innovative and sharing in the vision we have for the company,” he said. “Since the start we have been focussed on delivering unique tailored tours in Asia. What sets us apart from other tour operators is that we really believe in developing exclusive products and aim to deliver those to our customers in the most personalised way possible.”

He told ITTN: “We have about 100 clients from Ireland each year, but we have not targeted this market yet – and currently only work with one Irish tour operator, Joe Walsh Tours. The most popular destinations with our Irish clients are Vietnam, Laos and Cambodia.”

Founded in 1999, Trails of Indochina employs around 250 people worldwide and has offices in countries around Southeast Asia as well as in Europe and the USA. Experiences, many of which are exclusive to Trails of Indochina, might include a master class on Hue’s imperial gastronomy with a recognised authority on the cuisine, or an audience in Hanoi’s backstreets with one of the few remaining practitioners of Hang Trong, a traditional genre of Vietnamese woodblock printing.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Sales for Silversea’s New Antarctica Bridge Fly-Cruise Service Open on 10 December

Neil SteedmanDecember 5, 2019

Hertz and Air France Launch Hertz DriveU Airport Transfer Service

Neil SteedmanDecember 5, 2019

ITTN’s Great Value Travel Deals – 5th December 2019

Neil SteedmanDecember 5, 2019

Air New Zealand Introduces Edible Cups

Neil SteedmanDecember 5, 2019

SeaDream Cancels New Innovation Ship

Neil SteedmanDecember 5, 2019

Discover the World and LocalMarketing Sign Irish Partnership

Neil SteedmanDecember 5, 2019

Dublin Airport Welcomes 15 New Services This Winter

Neil SteedmanDecember 5, 2019

Christmas Takes Flight as Santa Meets 2,000 Children and Parents Over Shannon Airport

Neil SteedmanDecember 5, 2019

Visit USA Committee Hosts Thanksgiving Night for Agents

Michael FloodDecember 3, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland