Travel Counsellors Launches New Brand Films

Travel Counsellors Launches New Brand Films

Travel Counsellors recently launched two new short films, one for recruitment and the other aimed at consumers, to communicate the company’s key brand value: ‘With us…it’s personal’. Recruitment Video - Story 3

The company recognises that the service it offers is emotional, so expressing what it is like to be a Travel Counsellor, and how it feels to receive such service as a customer, can sometimes be difficult to relay in words.

Bernie Whelan, Business Development Executive at Travel Counsellors Ireland, said: “We felt that a short film would be a great way to express our personal message because through this medium we can really connect with people. The first film, which we launched earlier this year, was specifically designed for our agents to use as a marketing tool to engage consumers. There are no words, instead it focuses on a story of a couple booking a holiday and succinctly communicates the special service they receive.

“It has been shared widely through social media, which is great! After watching it people instantly understand why the service that Travel Counsellors deliver is so special. Customers like the film so much that they are showing it to their friends, which is fabulous as more people are finding out about us.”

The recruitment film was launched in August this year and features Travel Counsellors from all over the globe, including Ireland, talking about their personal journey. It gives an insight into the practicalities and emotional impact of life at the travel company, and explains what makes Travel Counsellors such a special company.

Bernie added: “We are keen to welcome talented travel professionals to the Travel Counsellors family to share in our success. However, we understand that making the leap to become a Travel Counsellor is a big decision, and we need to provide all the information that people need in a way that is accessible for them. The new film gives a snapshot into our company and from this travel professionals will be able to get an instant feel for what we do and then call us to find out more.”

Travel Counsellors’ new consumer film can be viewed (here).



Further Information on Travel Counsellors Ireland:

T: +353 (0)21 235 5895

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 52 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 42 years.

More in News

Aer Lingus All Set to Fly Dublin-Minneapolis/St Paul

Michael FloodMay 23, 2019

Amadeus Boosts Accommodation Content by 30% with Partnership

Neil SteedmanMay 23, 2019

Las Vegas to Get New Non-Stop Service from Paris with LEVEL Airlines

Neil SteedmanMay 23, 2019

ITTN’s Great Value Travel Deals – 23rd May 2019

Neil SteedmanMay 23, 2019

CAR Renews Travel Agent Licence, Records New Addresses for Another

Neil SteedmanMay 23, 2019

Two Irish Ferries Offers on Travel to France

Neil SteedmanMay 23, 2019

Amadeus Prepares for Take-Off with Live Travel Space

Ian BloomfieldMay 21, 2019

Air Canada to Purchase Air Transat

Michael FloodMay 21, 2019

Royal Caribbean Unveils Unprecedented Entertainment Lineup on Spectrum

Neil SteedmanMay 21, 2019

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland