News

Travel Expert Doug Lansky to Speak at WTM London

Travel Expert Doug Lansky to Speak at WTM London

International travel expert Doug Lansky has been confirmed to speak at the new-look three-day World Travel Market London 2016.

Doug Lansky is a tourism development advisor and travel writer with controversial and challenging views on the travel industry, especially the role of Destination Marketing Organisations (DMOs).

His keynote presentation will challenge current DMO marketing practices and instead encourage the promotion of individualism, realism and connecting with the true culture of the destination. He proposes the ‘M’ in DMOs should stand for ‘management’ instead of ‘marketing’ and highlights Guam, which used tourism marketing funds to clean up a beach instead of having unrealistic pictures of the beach in its marketing material. The strategy boosted the destination’s ranking on TripAdvisor.

Doug is the author of 10 books, including three for Lonely Planet and three for Rough Guides. He served as travel editor for Scandinavian Airlines’ inflight magazine for three years and, more recently, as Destinations Editor and columnist for Skift. He has contributed to publications such as National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian, National Geographic Adventure, and Huffington Post.

“I am delighted to be invited to speak at World Travel Market, the leading global event for the travel industry,” said Doug. “I aim to firstly make DMOs think about their current marketing strategies and then educate and inspire them to improve their practices by making the promotion truly unique to each destination.”

Simon Press, Senior Director, WTM London, said: “It is great WTM London can confirm Doug Lansky as one of the keynote speakers for 2016. Doug has fascinating and thought-provoking ideas on the travel industry and in particular how DMOs promote their destinations to entice holidaymakers. He will be a great addition to the new-look three-day WTM London.”

WTM London is the event where the travel and tourism industry conducts its business deals. Buyers from the WTM Buyers Club have a combined purchasing responsibility of €18.8 billion (£15.8bn) and sign deals at the event worth €3.0 billion (£2.5bn).

WTM London 2016 will be revamped as a three-day event from Monday 7th – Wednesday 9th November, with opening hours extended from 10.00am – 7.00pm for all three days.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

More in News

The AmaPrima docked in Amsterdam.

AMA/KLM/Sunway Host Agents to Lunch with Style in Amsterdam

Michael FloodSeptember 23, 2017
Turkish Airlines B787-9 Order

Turkish Airlines Commits to Order 40 Boeing 787-9 Dreamliners

Neil SteedmanSeptember 23, 2017
IMG_4239

Brendan Barry Wins Two Tickets on Sri Lankan Airlines

Ian BloomfieldSeptember 22, 2017
IMG_4294

John Cassidy and Eileen Penrose Win Amadeus Golf Day

Ian BloomfieldSeptember 22, 2017
Ryanair Aircraft

CAR Update on EU240 Compensation with Ryanair

Michael FloodSeptember 22, 2017
Tourism Thailand + THY 1

Elaine and Aoife Win Places on Tourism Thailand + Turkish Airlines Mega Fam – Cork Winner Tonight!

Neil SteedmanSeptember 21, 2017
Finnair eNews Story 5

Win a Two-Night Break for Two in Helsinki with Finnair and Sokos Hotels

Michael FloodSeptember 21, 2017
Qatar Airways Chauffer Service

Arrive in Style with Qatar Airways Luxury Global Chauffeur Service

Neil SteedmanSeptember 21, 2017
Sinead Reilly, Strategic Account Director, Northern European Region, Travelport

Travelport Appoints Sinead Reilly in New Role of Strategic Account Director for Northern Europe

Neil SteedmanSeptember 21, 2017

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland