Travel Managers Invited to ‘Take the CWT Challenge’ in 2014

Travel Managers Invited to ‘Take the CWT Challenge’ in 2014

Carlson Wagonlit Travel has released a board-game themed infographic and complementary video inviting travel managers to ‘tick all the boxes’ to discover winning strategies and new ways of maximising their travel programmes. CWT Infographic

Click the links on the boxes on the infographic to find out more about how CWT helps travel managers across the board. The infographic was created using replies from CWT’s annual survey, and shows mobile strategy is an area ripe with opportunity in EMEA, with 21% of travel managers ranking it high priority.

CWT’s annual survey is based on an international survey of more than 900 travel managers. The scope of the survey includes companies with mid-sized national programmes and an annual travel spend in the range of US$2 million as well as companies with large, international travel programmes with an annual travel spend of more than US$100 million.

Key challenges and opportunities highlighted in the infographic are:

  • Finding innovative ways to generate savings such as tackling roaming fees for travellers on the road, an often-overlooked opportunity for secondary savings.
  • Developing mobile strategy, a crucial element in maintaining an efficient and effective travel programme while enhancing the traveler experience. Almost 90% of those surveyed said they would be interested in including mobile hotel booking in their travel programme.
  • Further promoting the travel programme by using gaming techniques to increase traveller engagement or by connecting with travellers on social media, which 50% of those surveyed said they would look to do in future, compared with just 10% currently doing so.

“This year we received the most responses to-date to our travel management priorities survey, giving us fantastic insight into what’s coming for travel programmes next year,” said David Moran, Executive Vice President, Global Marketing & Enterprise Strategy.

“It’s going to be an exciting challenge as travel managers look to marry up the consumerisation of business travel, including the ever-increasing use of mobile apps, with money saving opportunities. We’re working on new products and services to help them do just that.”

More information on travel management priorities for the coming months will be available from CWT in January 2014.

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NEIL STEEDMAN has been a trade journalist, copywriter, editor and proofreader for 50 years, and News & Features Editor for ‘Irish Travel Trade News’ for the past 40 years.

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