News

Travelodge Unveils New Room Design

Travelodge Unveils New Room Design

Travelodge has unveiled a new room concept as part of a £223 million investment in the brand this year. Travelodge New Room

The new design centres around a king-size Sleepeezee bed that Travelodge describes as “the ‘Rolls Royce’ of beds”, and which features an 800-pocket sprung mattress, with a quilted mattress topper, “bounce back duvet and pillows”, and “a stylish swoosh stripes runner to help create a gift wrap feel to the bed”.

The bed also houses extra truckle beds within its base for families and larger groups, replacing the existing sofa beds.

Other room enhancements include a “tranquil blue” feature wall, abstract artwork above the bed featuring “relaxing sparkles and shades of blue”, a larger desk area, new reading lights, a phone charging socket built into the bed frame, and “a stylish white contemporary en-suite bathroom with a power shower”.

Travelodge said that feedback from customers stated they wanted “an inviting, functional, warm, relaxing environment, with the main focus of the room being an extremely comfortable bed”.

Frances Whitley, in-house interior designer, said: “It has been great working with our customers to design a purpose-built room for them. Interestingly key learning we learnt were that customers now want a high level of co-ordination between colours, shades, patterns and features. They are no longer happy with everything being the same colour.

“Tastes are also moving away from dark shades – today hotel users want a clean, fresh and bright colour scheme that they find uplifting and energising upon waking up from a good night’s sleep.

“The number one requirement from our customers was a good quality luxurious bed. Interestingly customer fed back that the addition of a co-ordinated runner on the bed lent a sense of freshness and suggested that the bed had been carefully prepared and wrapped for them.”

The new concept will feature in all new hotels opening this year, and the group will invest £57 million rolling it out to existing flagship and popular city centre hotels from this spring.

Travelodge says that by autumn next year 80% of its estate will incorporate the new design, and says it is also working with customers to redesign its restaurants and public areas. In addition the chain has announced plans to open 14 new properties this year – 12 in the UK and two in Spain.

Four of the new UK hotels will be located in London (Bethnal Green, Hounslow, Vauxhall and Walthamstow), with further properties in Liverpool, Cambridge, Aylesbury, Southport, Kings Lynn, Sittingbourne, Manchester and Chertsey.

Travelodge will also open a second hotel in Barcelona and a third in Madrid, bringing the group’s Spanish portfolio to six properties.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

More in News

Emirates to resume flights to Johannesburg, Cape Town, Durban, Harare and Mauritius,

Michael FloodSeptember 28, 2020

Willie Walsh Appointed Deputy Chairman of CarTrawler

Neil SteedmanSeptember 26, 2020

UNWTO Launches New Tourism Recovery Tracker

Neil SteedmanSeptember 25, 2020

Royal Caribbean announces updates to 2021 Summer cruises

Michael FloodSeptember 24, 2020

ITAA Calls for Covid-19 Tests Before Flight Departures

Neil SteedmanSeptember 24, 2020

“Celebrity Cruises’ newest ship, Celebrity Apex, arrives in Southampton

Michael FloodSeptember 23, 2020

IATA Calls for Universal Testing to Rebuild Aviation Confidence

Neil SteedmanSeptember 23, 2020

London Travel Week Will Be Fully Virtual in 2020

Neil SteedmanSeptember 23, 2020

What’s Another Green List?

Neil SteedmanSeptember 22, 2020

Copyright © 2019 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland