News

Eurostar is First Rail Operator on Travelport Rich Content and Branding

Eurostar is First Rail Operator on Travelport Rich Content and Branding

Travelport has announced a new agreement with Eurostar, the high-speed passenger rail service between the UK and continental Europe via the Channel Tunnel. Under this new agreement, Eurostar becomes the first rail operator to benefit from Travelport’s merchandising solution, Rich Content and Branding.

Simon Tyler, Head of Sales and Business Improvement, Eurostar International, said: “Our agreement with Travelport demonstrates our commitment to better serve the end traveller and marks a new era of indirect distribution for Eurostar. With visually rich content covering our onboard classes of service and range of fares and offers, agents across the world will have at their fingertips the product information they need to represent our offering in the best possible manner. We are looking forward to seeing the benefits this provides to our customers and our business.”

Derek Sharp, Senior Vice Present and Managing Director, Air Commerce at Travelport, added: “Today’s announcement further enhances and strengthens the co-operation between Eurostar and Travelport. It also marks another significant milestone for Rich Content and Branding as Eurostar is the first rail operator that can display rich content in a way that replicates the consumer experience online.”

Launched in 2014, Rich Content and Branding already allows 261 network airlines, including low-cost carriers, and now a rail operator to differentiate themselves through strong visuals and detailed description of their products and services.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

More in News

Adare Manor Wins Virtuoso ‘Hotel of the Year 2018’

Michael FloodAugust 16, 2018

CLIA UK and Ireland 2019 Conference Dates

Michael FloodAugust 16, 2018

Lainey’s Adventures: 48 Hours in Phnom Penh, Cambodia

Neil SteedmanAugust 16, 2018

Emirates Introduces New Range of Toys Onboard

Neil SteedmanAugust 15, 2018

German NTB Launches New German Summer Cities Campaign for 2019

Michael FloodAugust 15, 2018

Travel Solutions Launches Festive Breaks Brochure

Neil SteedmanAugust 15, 2018

Click&Go Partners with 2018 Lanzarote Marathon

Neil SteedmanAugust 15, 2018

Dublin Airport Opens New Transfer Facility

Neil SteedmanAugust 14, 2018

Royal Caribbean International Launches SoundSeeker

Michael FloodAugust 14, 2018

Copyright © 2016 Belgrave Group Limited, C4 Nutgrove Office Park, Nutgrove Avenue, Rathfarnham, Dublin 14, Ireland