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Travelport / ITAA Announce Inspiring Innovation and TravelSmart

Travelport / ITAA Announce Inspiring Innovation and TravelSmart

‘TravelSmart’ and ‘Inspiring Innovation’, joint initiatives supported by Travelport and the Irish Travel Agents Association were announced today at the ITAA agm in Dublin. Travelport and the ITAA aim to increase consumer awareness about the benefits of booking with a travel agent, as well as reward Irish travel agents who are using technology to drive innovation within their businesses.

Clare Dunne, ITAA President, and Martin Skelly, incoming President, with Sinead Reilly and Catherine Brennan, Travelport

Clare Dunne, ITAA President, and Martin Skelly, incoming President, with Sinead Reilly and Catherine Brennan, Travelport

Inspiring Innovation: Travel Agent Excellence through Smart Technology is a programme for travel agents. Its aim is to celebrate technological advances within the industry and spotlight those travel agents who are actively using technology to advance their company. Travelport and the ITAA will highlight and profile the agent who has best incorporated forward-thinking technology into their business model to enhance customer experience, encourage business growth and increase efficiency.

The TravelSmart campaign will promote travel agencies to Irish consumers and present travellers with a number of reasons as to why booking with an agent is a better, safer and more convenient option than going it alone.

Sinead Reilly, Country Manager for Travelport Ireland, said: “Travelport are a huge supporter and promoter of innovation within the travel industry and we are thrilled to have the opportunity to recognise and reward technological advances within the sector through the Inspiring Innovation programme. Equally, we are looking forward to working closely with the ITAA to promote the many reasons that Irish travel agents are the best choice when looking to book a holiday abroad.”

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Michael Flood is the Editor of Ireland's leading travel industry publication, Irish Travel Trade News. With more than 35 years experience, he has accumulated an in-depth knowledge of the airline industry and the travel and tourism world.

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