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Travelport Fusion to Give Airlines a Sharper Mobile Edge

Travelport Fusion to Give Airlines a Sharper Mobile Edge

Travelport Digital has announced the launch of a new mobile product for airlines, Travelport Fusion, in response to the growing need for all airlines to meet the expectations of today’s mobile-first customer – and a webinar will be held in July.

Travelport Digital Fusion

Recent figures from App Annie reveal that the majority of mobile travel bookings globally between 2014 and 2016 were via apps. This highlights the need for travel providers such as airlines to adopt a sophisticated and scalable mobile service that not only meets basic booking requirements, but also engages and supports travellers before, during and post-trip.

In response to increased demand for advanced mobile services at all stages of travel, Travelport Digital has launched Fusion, a robust and rich mobile app solution for airlines of all sizes that can work across all host systems.

It uniquely combines Travelport Digital’s extensive airline experience, mobile travel expertise, its focus on engaging the end-traveller and attention to high-end design. The new product gives airlines end-to-end trip engagement via mobile, allowing them to develop more valuable and lasting relationships with their customers.

Travelport Fusion can be deployed in weeks and can be configured to reflect the airline brand by exploiting its market-leading design and UX capabilities. This allows airlines to focus on their distinctive service while reducing the time to market and cost of a sophisticated mobile offering.

The first release of Travelport Fusion will include a rich set of features such as mobile search, booking, check-in, boarding, passport scanning, day of travel assistance, itinerary management and real-time flight alerts. Airlines will benefit from further product releases and the ability to incorporate unique features to differentiate their digital offering.

Fergal Kelly, CCO of Travelport Digital in Dublin, said: “Mobile continues to fundamentally change the travel industry, serving travellers who are increasingly more connected. Customer engagement via mobile is now a critical success factor for airlines of all sizes and we believe that the airline industry is not yet well served in this area. The important fusion of user-focused design, travel industry experience and mobile technology expertise is often misunderstood. Airlines who underestimate these three key elements in mobile travel risk missing out on significant revenue from channel shift, new customer acquisition opportunities as well as the resulting improved customer loyalty.

“While we will continue to offer bespoke, high-end solutions as we have always done, Fusion is ideal for a wider market of airlines who now wish to move quickly on mobile. We will work with them as a strategic partner with the experience, vision, passion and commitment to realise the true value of mobile and we are excited to be leading the charge in this regard.”

For more information on Travelport Fusion, airlines can join an upcoming webinar on 5th and 6th July 2017. Register here: http://hubs.ly/H07Qync0.

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NEIL STEEDMAN has been a trade journalist, editor and proofreader for 53 years, and ITTN's News & Features Editor for 43 years. His travel blog is at www.thetravelbuddhist.com.

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