One year after its launch at the CAPA Airline Summit in Dublin, Travelport’s Merchandising Platform now sells over 50 different ancillary products or ‘optional extras’ offered by 23 airlines across 178 countries – one of the most recent airlines to sign up being Ryanair.
This year’s CAPA Airline Summit is taking place today and tomorrow, again at Powerscourt Hotel, Resort & Spa in Co Dublin, and when asked by Irish Travel Trade News how long it took to negotiate the deal with Ryanair, Robin Ranken, Head of Supplier Europe, said: “We met Michael O’Leary at the end of November for the initial discussions, the contract was signed in the last week of December, and we went live in March, taking just 84 days to deliver – and that’s very fast!”
Travelport Merchandising Platform offers three distinct solutions: Aggregated Shopping, Ancillary Services, and Rich Content and Branding. The third retail solution is currently under alpha test and is scheduled for completion later this year. To date, 26 airlines have signed up for Rich Content and Branding, the latest being American Airlines and WestJet.
Low-cost carriers already participating in Travelport Aggregated Shopping include Air Asia, easyJet, Jet2.com, Tigerair, and transavia.com.